Tom Kelleher Archives

Tom Kelleher

Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses

Tuesday February 20, 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia …

Perceived Humanness of Online Chat Agents

Monday February 20, 2023

Organizations are adopting live-chat systems that employ either human agents or AI-driven conversational agents. How consumers perceive these live-chat conversations is important in understanding how organizations build strong relationships with them.

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Tom Kelleher Named UF Graduate School Associate Dean for Academic Affairs

Monday June 27, 2022

Tom Kelleher, University of Florida College of Journalism and Communications (UFCJC) Associate Dean for Graduate Studies, today was named Associate Dean for Academic Affairs at the UF Graduate School. He will begin his new role on July 1, 2022. As Associate …

Tom Kelleher’s PR Textbook Selected as Valuable Resource for PR Accreditation

Thursday March 11, 2021

University of Florida College of Journalism and Communications Division of Graduate Studies and Research Associate Dean Tom Kelleher’s textbook Public Relations (2nd edition) was selected by the Public Relations Society of America Universal Accreditation …

CJC Faculty and Students to Be Recognized at Annual IPRRC Conference

Monday March 1, 2021

University of Florida College of Journalism and Communications faculty and graduate students will be the recipients of prestigious awards from the International Public Relations Research Conference (IPRRC) at its 24th annual conference, to be held virtually …

How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention

Sunday August 30, 2020

Does a CEO’s personal disclosure via social media heighten the CEO’s attributes and perceived relationship investment more or less than if the CEO focused on posting only about the company?

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Employee Perceptions of CEO Ghost Posting

Wednesday March 4, 2020

Corporate leaders who want a social media presence but often don’t have the time to manage it themselves frequently assign someone within the company to serve as their online voice or persona, a practiced called “ghost posting.”

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CJC Public Relations Study Selected as One of the Top 14 2019 IPR Research Insights

Monday February 10, 2020

A study by Tom Kelleher, University of Florida College of Journalism and Communications (UFCJC) Associate Dean of Graduate Studies and Research, UFCJC Public Relations Associate Professor Rita Men, and Patrick Thelen, Ph.D. 2019, was selected as one of the …

Tom Kelleher, Rita Men and Patrick Thelen Author Article on Employee Perceptions of CEO “Ghost Posting” on Social Media

Tuesday September 17, 2019

University of Florida College of Journalism and Communications Division of Graduate Studies and Research Associate Dean Tom Kelleher, Public Relations Associate Professor Rita Linjuan Men and Patrick Thelen, Ph.D. 2019, are the authors of “Employee …

Tom Kelleher Named CJC Associate Dean for Graduate Studies and Research

Wednesday April 24, 2019

University of Florida College of Journalism and Communications (UFCJC) today announced that Advertising Department Professor and Chair Tom Kelleher has been named Associate Dean for Graduate Studies and Research. He succeeds Advertising Professor Debbie …

Tom Kelleher Comments on Digital Media Impact on TV Advertising

Thursday April 18, 2019

Tom Kelleher, professor and chair of the University of Florida College of Journalism and Communications Advertising Department, was quoted in “Television Advertising is Getting More Personal” published in EContent Magazine Spring 2019 edition. The …

Tom Kelleher Completes SEC Academic Leadership Development Program

Monday March 5, 2018

Tom Kelleher, professor and chair of the University of Florida College of Journalism and Communications Advertising Department, was selected to participate in the prestigious SEC Academic Leadership Academy Development Program (SEC ALDP) 10th …