Skip to main content
University of Florida

The Agency

...

Mark Rottensteiner Selected to Serve as a Judge for the 2025 Global Undergraduate Awards

Monday June 2, 2025

Mark Rottensteiner, accounts director at The Agency, the advertising and marketing agency at the University of Florida College of Journalism and Communications (UFCJC), has been invited to serve as a …
...

Natalie Asorey and Alecia Monteiro Receive 2025 UF Center for Teaching Excellence Awards

Thursday April 10, 2025

Natalie Asorey, University of Florida College of Journalism and Communications (UFCJC) Public Relations senior lecturer and associate director of Student Engagement for The Agency, and Alecia …
...

UFCJC Agency Students and Staff Attend Disney Upfront for Second Year in a Row

Thursday May 16, 2024

Six students and staff from The Agency at the University of Florida, the marketing agency at the University of Florida College of Journalism and Communication’s (UFCJC), attended the exclusive …
...

Super Bowl Ads from Google and State Farm Resonate with Gen Z

Monday February 12, 2024

Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold Schwarzenegger were big hits among Gen Z, according to survey responses collected during fifth annual “Brand …
...

Gators Unidos Partners with The Agency to Develop and Promote a New Latino Merchandise Collection at the UF Bookstore

Monday June 5, 2023

By Michelle Holder, B.S. Journalism 2022 When walking into the UF Bookstore at the Reitz Union, next to the Lululemon Gator apparel and the usual UF merchandise, a new collection stands out. From …
...

The Agency Wins 2022 UF Career Influencer Award

Tuesday July 19, 2022

The Agency at the University of Florida College of Journalism and Communications (UFCJC) is the recipient of 2022 UF Career Influencer Award in the UF On-Campus Student Employment category. The …
...

Natalie Asorey Named One of the 2021 PRNEWS Top Women in PR

Friday June 25, 2021

Natalie Asorey, University of Florida College of Journalism and Communications Public Relations Lecturer and Associate Director for Student Engagement at The Agency, has been selected as one of the …
...

Center for Public Interest Communications Presents Campaign with The Agency on Mask Wearing and Separate Campaign on Building Trust in Vaccines

Tuesday March 2, 2021

The Center for Public Interest Communications and The Agency , located in the University of Florida College of Journalism and Communications, on Feb. 26 conducted a virtual presentation, “Healthy …
...

CJC’s Center for Public Interest Communications and The Agency Collaborate on Marketing Plan to Encourage Students to Wear Masks in Bars

Wednesday February 3, 2021

Ann Christiano, University of Florida College of Journalism and Communications Center for Public Interest Communications director, Telecommunication senior Sammie Green and Stephanie Strickland, B.S. …
...

The Agency Announces New Leadership Team

Thursday August 22, 2019

The Agency, the University of Florida College of Journalism and Communications strategic communication agency, announced a new leadership team to enhance immersion opportunities and experiences for …
...

CJC Names Marketing Veteran Laurent Burman as New Head of The Agency

Thursday June 27, 2019

The University of Florida College of Journalism and Communications (UFCJC) announced today that marketing veteran Laurent Burman has been named Consulting Executive Director of The Agency, the …
...

Three UF Advertising Students Collaborate to Win Local Addy Award

Thursday March 21, 2019

In the wake of the 2018 midterm elections and a statewide ban on greyhound racing, more than 7,000 dogs needed new homes. The need for adoption was immediate, and word had to spread fast. Three …