The Agency

Michael Leslie, University of Florida College of Journalism and Communication Telecommunication associate professor, has been appointed faculty advisor to The Agency, a team of CJC professionals and students who develop client campaigns with a millennial focus. Leslie has 35 years of experience as a teacher, advisor and mentor to students,…

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Posted: September 29, 2017

University of Florida College of Journalism and Communications alumna Kelli Kaufmann, B.S. Public Relations 2017, has been appointed the new Business Development Coordinator at The Agency at UF. Kaufmann will engage with advertising and public relations agencies across the country to strategize and implement research-inspired creative assignments designed to help…

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Posted: May 11, 2017

The Agency at the University of Florida’s College of Journalism and Communications has named Jim Harrison as its first Creative Director. The Agency is a two-year-old integrated strategic communication firm led by seasoned professionals and staffed by students. Harrison comes to The Agency from UF University Relations where he has…

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Posted: June 17, 2016

The Ledger quotes Bob Norberg, director of strategy and research at The Agency, in this September 14, 2015 story, “Cold OJ enjoying a hot streak,” regarding a recent sales report released by the Florida Department of Citrus.

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Posted: September 15, 2015

The University of Florida College of Journalism and Communications has named Andy Hopson, a seasoned professional with more than 30 years of agency experience, as the Executive Director of its new Strategic Communication Agency, Dean Diane McFarlin announced today.  He will join the College in mid-July. Hopson has played key…

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Posted: May 27, 2014