The Agency

University of Florida College of Journalism and Communications alumna Kelli Kaufmann, B.S. Public Relations 2017, has been appointed the new Business Development Coordinator at The Agency at UF. Kaufmann will engage with advertising and public relations agencies across the country to strategize and implement research-inspired creative assignments designed to help…

The Agency at the University of Florida’s College of Journalism and Communications has named Jim Harrison as its first Creative Director. The Agency is a two-year-old integrated strategic communication firm led by seasoned professionals and staffed by students. Harrison comes to The Agency from UF University Relations where he has…

The Ledger quotes Bob Norberg, director of strategy and research at The Agency, in this September 14, 2015 story, “Cold OJ enjoying a hot streak,” regarding a recent sales report released by the Florida Department of Citrus.

The University of Florida College of Journalism and Communications has named Andy Hopson, a seasoned professional with more than 30 years of agency experience, as the Executive Director of its new Strategic Communication Agency, Dean Diane McFarlin announced today.  He will join the College in mid-July. Hopson has played key…