The Agency Archives

The Agency

UFCJC Agency Students and Staff Attend Disney Upfront for Second Year in a Row

Thursday May 16, 2024

Six students and staff from The Agency at the University of Florida, the marketing agency at the University of Florida College of Journalism and Communication’s (UFCJC), attended the exclusive Disney Upfront, the annual event where media companies showcase new content and programming plans to major advertisers and media buyers. Disney has been an Agency client […]

Super Bowl Ads from Google and State Farm Resonate with Gen Z

Monday February 12, 2024

Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold Schwarzenegger were big hits among Gen Z, according to survey responses collected during fifth annual “Brand Bowl,” a collaboration between The Agency at the University of Florida and the Atlas Lab, both housed at the University of Florida College of Journalism and […]

Gators Unidos Partners with The Agency to Develop and Promote a New Latino Merchandise Collection at the UF Bookstore

Monday June 5, 2023

By Michelle Holder, B.S. Journalism 2022 When walking into the UF Bookstore at the Reitz Union, next to the Lululemon Gator apparel and the usual UF merchandise, a new collection stands out. From “Vamos Gators” t-shirts to the “Communidad” hat, the new Gators Unidos collection represents the University of Florida’s diversity and rich Latino culture. […]

The Agency Wins 2022 UF Career Influencer Award

Tuesday July 19, 2022

The Agency at the University of Florida College of Journalism and Communications (UFCJC) is the recipient of 2022 UF Career Influencer Award in the UF On-Campus Student Employment category. The awards celebrate the collaboration and innovation of those who have had an exceptional impact on a student’s career development and engagement during the preceding academic […]

Natalie Asorey Named One of the 2021 PRNEWS Top Women in PR

Friday June 25, 2021

Natalie Asorey, University of Florida College of Journalism and Communications Public Relations Lecturer and Associate Director for Student Engagement at The Agency, has been selected as one of the 2021 PRNEWS Top Women in PR Rising Stars. Asorey is part of a prestigious group of 25 “Rising Stars” comprised of “trailblazing women leaders from both […]

Center for Public Interest Communications Presents Campaign with The Agency on Mask Wearing and Separate Campaign on Building Trust in Vaccines

Tuesday March 2, 2021

The Center for Public Interest Communications and The Agency , located in the University of Florida College of Journalism and Communications, on Feb. 26 conducted a virtual presentation, “Healthy Gainesville: Research Finding and Strategic Recommendations,” for the National League of Cities University Communities Council meeting on their mask-wearing campaign collaboration with the Gainesville City Commission. […]

CJC’s Center for Public Interest Communications and The Agency Collaborate on Marketing Plan to Encourage Students to Wear Masks in Bars

Wednesday February 3, 2021

Ann Christiano, University of Florida College of Journalism and Communications Center for Public Interest Communications director, Telecommunication senior Sammie Green and Stephanie Strickland, B.S. Telecommunication 2020, were quoted in “UF Student Marketing Plan Encourages Masks in Bars to Stave Off COVID” published in The Gainesville Sun on Jan. 29. The story focuses on a marketing […]

The Agency Announces New Leadership Team

Thursday August 22, 2019

The Agency, the University of Florida College of Journalism and Communications strategic communication agency, announced a new leadership team to enhance immersion opportunities and experiences for students. The Agency, led by professionals and staffed by students, provides real-world experience for advertising and public relations students working with major regional and national brands. Senior marketing veteran […]

CJC Names Marketing Veteran Laurent Burman as New Head of The Agency

Thursday June 27, 2019

The University of Florida College of Journalism and Communications (UFCJC) announced today that marketing veteran Laurent Burman has been named Consulting Executive Director of The Agency, the College’s strategic communication agency staffed by students under the guidance of a team of professionals and faculty. Burman is co-founder of BlueHive, a digital marketing and ecommerce advisory […]

Three UF Advertising Students Collaborate to Win Local Addy Award

Thursday March 21, 2019

In the wake of the 2018 midterm elections and a statewide ban on greyhound racing, more than 7,000 dogs needed new homes. The need for adoption was immediate, and word had to spread fast. Three University of Florida College of Journalism and Communications advertising students, senior Nala Velez and juniors Katherine Ryan and Vanessa Wong, […]

The Agency Hosts Its First Super Bowl Advertisement Trust Review

Wednesday February 6, 2019

The Agency at the University of Florida College of Journalism and Communications (UFCJC), UFCJC Ad Society and the UF chapter of the Public Relations Student Society of American (UF PRSSA), partnered to create the first-ever Brand Bowl during the Super Bowl on Feb. 3. The Brand Bowl was designed to provide students with an opportunity […]

CJC Student Offers Insights Learned from Corporate Internship

Thursday August 2, 2018

Graham Olney, University of Florida College of Journalism and Communications Advertising senior, is the author of “When You Chase a Dream and Catch It… Now What?” published on Medium on July 27. Olney served as a summer 2017 corporate intern working with Publicis Health CEO Nick Colucci in New York. The article chronicles his experiences […]

The Agency at UF Appoints Mark Rottensteiner as Business Development Coordinator

Tuesday June 12, 2018

The Agency at the University of Florida today announced that Mark Rottensteiner has been appointed Business Development Coordinator. Rottensteiner will be responsible for creating business opportunities and cultivating relationships. A 2018 Public Relations graduate from the University of Florida College of Journalism and Communications (UFCJC), Rottensteiner has worked at The Agency for the past two […]

STUDENT PROFILE: Merrett Fay, Advertising Sophomore

Wednesday January 17, 2018

By his 20th birthday, Merrett Fay had traveled to and photographed over 22 countries. Self-taught, he has a knack for capturing the moment wherever he may be. Fay, a University of Florida College of Journalism and Communications Innovation Academy Advertising sophomore, discovered his talent and passion for photography at the cost of another passion, wakeboarding. […]

Michael Leslie Appointed Faculty Advisor for The Agency

Friday September 29, 2017

Michael Leslie, University of Florida College of Journalism and Communication Telecommunication associate professor, has been appointed faculty advisor to The Agency, a team of CJC professionals and students who develop client campaigns with a millennial focus. Leslie has 35 years of experience as a teacher, advisor and mentor to students, faculty and working professionals, in […]