The Agency

The Agency, the University of Florida College of Journalism and Communications strategic communication agency, announced a new leadership team to enhance immersion opportunities and experiences for students. The Agency, led by professionals and staffed by students, provides real-world experience for advertising and public relations students working with major regional and…

The University of Florida College of Journalism and Communications (UFCJC) announced today that marketing veteran Laurent Burman has been named Consulting Executive Director of The Agency, the College’s strategic communication agency staffed by students under the guidance of a team of professionals and faculty. Burman is co-founder of BlueHive, a…

In the wake of the 2018 midterm elections and a statewide ban on greyhound racing, more than 7,000 dogs needed new homes. The need for adoption was immediate, and word had to spread fast. Three University of Florida College of Journalism and Communications advertising students, senior Nala Velez and juniors…

The Agency at the University of Florida College of Journalism and Communications (UFCJC), UFCJC Ad Society and the UF chapter of the Public Relations Student Society of American (UF PRSSA), partnered to create the first-ever Brand Bowl during the Super Bowl on Feb. 3. The Brand Bowl was designed to…

Graham Olney, University of Florida College of Journalism and Communications Advertising senior, is the author of “When You Chase a Dream and Catch It… Now What?” published on Medium on July 27. Olney served as a summer 2017 corporate intern working with Publicis Health CEO Nick Colucci in New York.…

The Agency at the University of Florida today announced that Mark Rottensteiner has been appointed Business Development Coordinator. Rottensteiner will be responsible for creating business opportunities and cultivating relationships. A 2018 Public Relations graduate from the University of Florida College of Journalism and Communications (UFCJC), Rottensteiner has worked at The…

By his 20th birthday, Merrett Fay had traveled to and photographed over 22 countries. Self-taught, he has a knack for capturing the moment wherever he may be. Fay, a University of Florida College of Journalism and Communications Innovation Academy Advertising sophomore, discovered his talent and passion for photography at the…

Michael Leslie, University of Florida College of Journalism and Communication Telecommunication associate professor, has been appointed faculty advisor to The Agency, a team of CJC professionals and students who develop client campaigns with a millennial focus. Leslie has 35 years of experience as a teacher, advisor and mentor to students,…

University of Florida College of Journalism and Communications alumna Kelli Kaufmann, B.S. Public Relations 2017, has been appointed the new Business Development Coordinator at The Agency at UF. Kaufmann will engage with advertising and public relations agencies across the country to strategize and implement research-inspired creative assignments designed to help…

The Agency at the University of Florida’s College of Journalism and Communications has named Jim Harrison as its first Creative Director. The Agency is a two-year-old integrated strategic communication firm led by seasoned professionals and staffed by students. Harrison comes to The Agency from UF University Relations where he has…

The Ledger quotes Bob Norberg, director of strategy and research at The Agency, in this September 14, 2015 story, “Cold OJ enjoying a hot streak,” regarding a recent sales report released by the Florida Department of Citrus.

Digital sites continue to be the primary source of news for young adults, but users of online-only news sites don’t feel as informed as those using sites affiliated with traditional media. More than half of young adults who prefer traditional news sites said they were “very informed,” a rating chosen…