Amy Jo Coffey

Amy Jo Coffey, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor, is the recipient of the third place faculty paper award in the 2021 Association for Education in Journalism and Mass Communication (AEJMC) for “Video Measurement and Analytics: Best Practices and Industry…

Amy Jo Coffey, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor and instructor in the UFCJC Online Master’s Program (UFCJC Online), has earned course certification from Quality Matters (QM) for the College’s MMC6936 Introduction to Audiences. The course is now listed on the QM directory of certified…

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, was quoted in “How Three Latina Women Let Go from 9News are Helping Change the Journalism Industry” published in the Denver Post on April 19. The article features the story of three Latina reporters who were…

The University of Florida College of Journalism and Communications today announced the addition of an Audience Analytics graduate certificate to its award-winning online master’s program. The certificate will be offered starting in spring 2021. The program is designed to help students understand today’s audiences and consumers and their preferences and…

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, is the author of a chapter in A Research Agenda for Media Economics published on Dec. 3. In chapter 3, “Research Traditions in Media Economics,” she focuses on future media economics research endeavors and suggests collaborating…

Popular opinion in some academic circles has been that “big ownership” is bad for diversity. But does ownership structure or type really play a role in the diversity levels of on-air talent in local markets? University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey, who…

The University of Florida College of Journalism and Communications honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet on April 12, 2019. A copy of the Awards Banquet, with explanations of the named awards, is available here. The College inducted four alumni into its…

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online master’s program in Audience Analytics, was one of 33 media faculty nationwide selected to participate in the National Association of Television Program Executives (NATPE) Faculty Fellowship in Miami during the week…

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online master’s program in Audience Analytics, is the author of “Challenging Assumptions about Ownership and Diversity: An Examination of U.S. Local On-Air Television Newsroom Personnel” published in the International Journal of Media…

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, provided insights on media management during a month-long position as a visiting professor/researcher at the University of Navarra in Pamplona, Spain. Coffey was invited and hosted by the university’s School of Communication, its Department of Media…

University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey has been named to the Fulbright Specialist Roster for 2017-2020. This U.S. Department of State Bureau of Educational and Cultural Affairs (ECA) program pairs highly qualified U.S. academics and professionals with host institutions abroad to share…

  Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online Masters’ program in Audience Analytics, was the author of “Catapult Your Career by Tracking and Analyzing Human Behavior,” published in American Psychological Association Psychology Student Network September 2017 edition. In…