Amy Jo Coffey

The University of Florida College of Journalism and Communications today announced the addition of an Audience Analytics graduate certificate to its award-winning online master’s program. The certificate will be offered starting in spring 2021. The program is designed to help students understand today’s audiences and consumers and their preferences and…

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Posted: December 8, 2020

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, is the author of a chapter in A Research Agenda for Media Economics published on Dec. 3. In chapter 3, “Research Traditions in Media Economics,” she focuses on future media economics research endeavors and suggests collaborating…

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Posted: January 13, 2020

Popular opinion in some academic circles has been that “big ownership” is bad for diversity. But does ownership structure or type really play a role in the diversity levels of on-air talent in local markets? University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey, who…

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Posted: August 23, 2019

The University of Florida College of Journalism and Communications honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet on April 12, 2019. A copy of the Awards Banquet, with explanations of the named awards, is available here. The College inducted four alumni into its…

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Posted: April 13, 2019

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online master’s program in Audience Analytics, was one of 33 media faculty nationwide selected to participate in the National Association of Television Program Executives (NATPE) Faculty Fellowship in Miami during the week…

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Posted: February 1, 2019

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online master’s program in Audience Analytics, is the author of “Challenging Assumptions about Ownership and Diversity: An Examination of U.S. Local On-Air Television Newsroom Personnel” published in the International Journal of Media…

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Posted: January 22, 2019

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, provided insights on media management during a month-long position as a visiting professor/researcher at the University of Navarra in Pamplona, Spain. Coffey was invited and hosted by the university’s School of Communication, its Department of Media…

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Posted: May 21, 2018

University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey has been named to the Fulbright Specialist Roster for 2017-2020. This U.S. Department of State Bureau of Educational and Cultural Affairs (ECA) program pairs highly qualified U.S. academics and professionals with host institutions abroad to share…

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Posted: November 14, 2017

  Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online Masters’ program in Audience Analytics, was the author of “Catapult Your Career by Tracking and Analyzing Human Behavior,” published in American Psychological Association Psychology Student Network September 2017 edition. In…

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Posted: October 4, 2017

Research & Insights

Audience Analytics 101

Weather affects the foods we crave, so it’s no surprise that people drink more hot chocolate in the winter and sweet tea in the summer. But did you know that juice sales spike when it’s windy outside?  Not all correlations of weather condition and brand sales are intuitive, so this…

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Posted: July 25, 2017

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring…

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Posted: May 2, 2017

As the world seems to become more divided, many are searching for ways to bring cultures together and build understanding and cultural sensitivity. Communication practitioners and researchers are experimenting with the use of media technology to build bridges across cultural differences. Virtual reality is a promising way to help people…

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Posted: March 27, 2017