Amy Jo Coffey

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, provided insights on media management during a month-long position as a visiting professor/researcher at the University of Navarra in Pamplona, Spain. Coffey was invited and hosted by the university’s School of Communication, its Department of Media…

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Posted: May 21, 2018

University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey has been named to the Fulbright Specialist Roster for 2017-2020. This U.S. Department of State Bureau of Educational and Cultural Affairs (ECA) program pairs highly qualified U.S. academics and professionals with host institutions abroad to share…

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Posted: November 14, 2017

  Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online Masters’ program in Audience Analytics, was the author of “Catapult Your Career by Tracking and Analyzing Human Behavior,” published in American Psychological Association Psychology Student Network September 2017 edition. In…

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Posted: October 4, 2017

Research & Insights

Audience Analytics 101

Weather affects the foods we crave, so it’s no surprise that people drink more hot chocolate in the winter and sweet tea in the summer. But did you know that juice sales spike when it’s windy outside?  Not all correlations of weather condition and brand sales are intuitive, so this…

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Posted: July 25, 2017

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring…

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Posted: May 2, 2017

As the world seems to become more divided, many are searching for ways to bring cultures together and build understanding and cultural sensitivity. Communication practitioners and researchers are experimenting with the use of media technology to build bridges across cultural differences. Virtual reality is a promising way to help people…

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Posted: March 27, 2017

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online Masters’ program in Audience Analytics, was the lead author for “The Efficacy of an Immersive 3D Virtual Versus 2D Web Environment in Intercultural Sensitivity Acquisition.” The paper was published online in…

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Posted: February 2, 2017

Telecommunication Associate Professor Amy Jo Coffey is the new chair of the Media Management, Economics, & Entrepreneurship division of AEJMC. Coffey began her term Oct. 1, and will continue in the role until October 2016. She was previously elected to the Vice-Chair position, producing and coordinating the division’s programming and…

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Posted: November 9, 2015

Congratulations to professors, Dr. Amy Jo Coffey and Dr. Janice Krieger, on their acceptance into two prestigious University of Florida leadership programs. Amy Jo will be one of only 15 participants selected to participate in the UF Academy. Designed for emerging leaders at UF, the Academy is a nine-month program focusing…

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Posted: June 2, 2015

Amy Jo Coffey, Associate Professor of Telecommunication at the University of Florida College of Journalism and Communications, was one of 15 professors selected nationally to participate in the Advertising Educational Foundation’s Visiting Professor Program this summer. She spent the last two weeks of July as the guest of two media…

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Posted: September 24, 2014

University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey is the recipient of the University of Florida Research Foundation Professorship award for 2014-16. Coffey received her doctorate from the University of Georgia, where she focused on media management, economics, and audience issues. Her research interests…

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Posted: April 24, 2014