Amy Jo Coffey

By Aurora Martínez, Journalism senior Landing a summer internship with NBCUniversal Telemundo Enterprises in Miami was the result of a chain reaction for Sofia Sueiras, a Media Production, Management, and Technology (MPMT) senior. As part of her “Understanding Audiences” class at the University of Florida College of Journalism and Communications,…

Amy Jo Coffey, Ph.D., University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor and program manager for the online Master’s in Audience Analytics, and doctoral student Chris DeFelice are the recipients of one of two Association for Education in Journalism and Mass Communication…

Amy Jo Coffey, Ph.D., media management associate professor and program manager for the online Master’s in Audience Analytics at the University of Florida College of Journalism and Communications (UFCJC), has co-authored “Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century,” published by Routledge (Taylor & Francis) in June…

Research from University of Florida College of Journalism and Communications scholars Sylvia Chan-Olmsted and Amy Jo Coffey will be presented at the European Media Management Association (EMMA) conference being held June 7-9 in Pamplona, Spain. The theme of this year’s conference is “Perspectives on Media Trust.” Chan-Olmsted, Media Production, Management,…

Amy Jo Coffey, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor and program manager for the online graduate programs in Audience Analytics, is featured in an interview on graduatecertificates.com. Coffey shared information on the UFCJC Online Master’s Audience Analytics specialization and certificate.…

Amy Jo Coffey, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor, is the recipient of the third place faculty paper award in the 2021 Association for Education in Journalism and Mass Communication (AEJMC) for “Video Measurement and Analytics: Best Practices and Industry…

Amy Jo Coffey, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor and instructor in the UFCJC Online Master’s Program (UFCJC Online), has earned course certification from Quality Matters (QM) for the College’s MMC6936 Introduction to Audiences. The course is now listed on the QM directory of certified…

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, was quoted in “How Three Latina Women Let Go from 9News are Helping Change the Journalism Industry” published in the Denver Post on April 19. The article features the story of three Latina reporters who were…

The University of Florida College of Journalism and Communications today announced the addition of an Audience Analytics graduate certificate to its award-winning online master’s program. The certificate will be offered starting in spring 2021. The program is designed to help students understand today’s audiences and consumers and their preferences and…

Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, is the author of a chapter in A Research Agenda for Media Economics published on Dec. 3. In chapter 3, “Research Traditions in Media Economics,” she focuses on future media economics research endeavors and suggests collaborating…

Popular opinion in some academic circles has been that “big ownership” is bad for diversity. But does ownership structure or type really play a role in the diversity levels of on-air talent in local markets? University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey, who…

The University of Florida College of Journalism and Communications honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet on April 12, 2019. A copy of the Awards Banquet, with explanations of the named awards, is available here. The College inducted four alumni into its…