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Amy Jo Coffey Comments on CJC Online Audience Analytics Program

Amy Jo Coffey, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology associate professor and program manager for the online graduate programs in Audience Analytics, is featured in an interview on

Coffey shared information on the UFCJC Online Master’s Audience Analytics specialization and certificate.

Amy Jo Coffey
Amy Jo Coffey

“Because we are in the College of Journalism and Communications, we are in the business of understanding audiences, their media content consumption, preferences, and consumer behavior,” said Coffey. “Our program takes a more media-centric approach to analytics, although the content learned in our program is widely applicable to people outside of the media business because, if you are a business today, you have an ‘audience.’”

According to Coffey, “We are fortunate to be able to draw upon current expertise from top industry leaders who sit on our advisory board as well as our full-time faculty to constantly update course content with the most relevant material to keep students abreast of changes in the field. So, our courses are really part of a continuous improvement process designed to evolve along with the industry.”

She adds, “Graduate certificates will continue to be in demand, as they represent formal acquisition of a skill set that is grounded in academic curricula. By completing a certificate within a university, particularly one that is known for expertise in such an area, an employer can know with confidence that a graduate not only possesses those skills, but that they had expert faculty instructing them, evaluating them, and determining that they achieved the necessary level of competency.”

Posted: February 22, 2022
Category: College News
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