AIatUF

Doctoral student Yoo Jin Chung is in her final year of doctoral program in advertising, working on a dissertation that explores social media users parasocial relationship with virtual influencers. She was interviewed on Sept. 7, 2021 about her research on AI-enabled virtual influencers on social media, and how social media users…

Jasmine McNealy, University of Florida College of Journalism and Communications Media Production, Management, and Technology Associate Professor and Associate Director of the Marion B. Brechner First Amendment Project, is featured in a video about creating responsible AI. The video was produced by the University of Florida as part of an…

Dr. Kun Xu, University of Florida College of Journalism and Communications assistant professor in emerging media in the Department of Media Production, Management and Technology, was interviewed on June 2, 2021 about his research on social cues in human-machine interactions and the convergence of various human-machine communication technologies. Below the…

On May 13, Jasmine McNealy, University of Florida College of Journalism and Communications Telecommunication associate professor and and associate director of the Marion B. Brechner First Amendment Project, discussed ethical issues related to AI at UF’s AI Town Hall.  A transcript of the video is below the video. Hello, my…

The growing technological sophistication of smartphones has transformed them from merely communication devices to essential companions that we interact with throughout the day. With people’s growing use of virtual agents and voice assistants on their smartphones, the devices are not only acting as intermediaries that connect users from different places,…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and Janet Coats, managing director of the UF Consortium on Trust in Media and Technology, are quoted in “Can You Spot a Deep Fake? Latest Technology Makes it Harder to Catch” posted on…

Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening. In collaboration with Public Relations Department Chair Marcia DiStaso, Men developed a model to find…

By Lenore Devore, B.S. Journalism 1984 Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening. In collaboration with Public Relations Department Chair Marcia DiStaso,…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

Colorectal cancer (CRC) is the second-leading cause of cancer deaths among men and women in the United States. While mortality rates can be cut in half by simply ensuring that patients adhere to current screening guidelines, many people do not take appropriate steps to educate themselves and take advantage of…

This story originally appeared in the Feb. 18 edition of the UF at Work newsletter. For more on CJC’s AI activity, visit: www.jou.ufl.edu/ai. The College of Journalism and Communications is a leader in preparing the next generation of communication professionals and scholars. The strength of its programs, faculty, students and…

Artificial Intelligence (AI) has a color problem. Various studies have demonstrated how African Americans, in particular, are negatively affected by AI-based algorithms. For example, a 2019 article in Nature reported on a study that showed that an algorithm widely used in U.S. hospitals to allocate health care to patients has…