Qin, Y., Fitzsimmons, A., Heffron, E., & DiStaso, M. (2021). Communicating the big picture with employees: The impacts of CEO vision communication on employee engagement. Oral Presentation at AEJMC.

Bradshaw, A., Treise, D., Bajalia, A., & Wollney, E. (2021). From cover-up to catastrophe: How the anti-vaccine propaganda documentary impacted college students' perceptions of vaccinations. Oral Presentation at AEJMC, Virtual.

Fitzsimmons, A., Qin, Y., & Heffron, E. (2021). Purpose vs. mission vs. vision statements: Persuasive appeals and components. Paper/Poster at AEJMC.

Qin, Y., Heffron, E., Bajalia, A., & DiStaso, M. (2020). If, when, and how to engage on social issues: A guide for companies. at Institute for Public Relations Bridge Conference.

Bajalia, A., Heffron, E., Qin, Y., & DiStaso, M. (2020). Pinpointing purpose: A content analysis of Fortune 100 companies’ purpose communication. at Institute for Public Relations Bridge Conference.

Bajalia, A., Qin, Y., & Heffron, E. (2020). How organizations are leading with purpose during COVID-19: Analyzing organizations’ actions using NVivo. at NVivo Conference: Qualitative Research in a Changing World.

Bradshaw, A., Bajalia, A., Weigold, M., & Treise, D. (2020). Infant vaccination: An experiment to inoculate expectant mothers against misinformation surrounding Hepatitis B: Part II. at Association for Marketing and Health Care Research Conference.

Wollney, E., Kastrinos, A., Bradshaw, A., & Bajalia, A. (2019). Media’s role in sexual health education: A framing analysis of news coverage from the 2015-2017 CDC STD Surveillance. at American Public Health Association Conference.

Bajalia, A., & Bradshaw, A. (2019). Darker cloud or silver lining? News framing of the opioid crisis and organ donation. at Association for Education in Journalism and Mass Communication Conference.

Bajalia, A. (2019). Where are we now? Public relations professionals discuss measurement and evaluation. at International Public Relations Research Conference.

Auguste, K., Bradshaw, A., Bajalia, A., Treise, D., Shelton, S., Cretul, M., & Seoane, M. (2019). Detox tea advertising on social media: Examining the content of popular detox tea brands on Instagram. at Association for Marketing and Health Care Research Conference.

Bradshaw, A., Treise, D., Weigold, M., & Bajalia, A. (2019). Infant Vaccination: An experiment to inoculate expectant mothers against misinformation surrounding Hepatitis B: Part I. at Association for Marketing and Health Care Research Conference.

Bajalia, A., Treise, D., Bradshaw, A., Seaoane, M., & Auguste, K. (2019). Mom warns it could happen to you: How journalists cover moms’ warning stories. at Association for Marketing and Health Care Research Conference.

Wollney, E., Bradshaw, A., Kastrinos, A., Shelton, S., Treise, D., Bajalia, A., Auguste, K., & Seoane, M. (2018). A protocol for a systematic review on how social marketing for HIV/AIDS has changed over the last 10 years. at National Conference on Health Communication, Marketing and Media.

Shelton, S., Kastrinos, A., Cretul, M., Bradshaw, A., Wollney, E., Bajalia, A., Auguste, K., & Treise, D. (2018). Why aren’t we talking about weight? Information underrepresented women receive about weight management during pregnancy. at Association for Education in Journalism and Mass Communication Conference.

Bradshaw, A., Treise, D., Shelton, S., Cretul, M., Raisa, A., Bajalia, A., & Peek, D. (2018). Propagandizing anti-vaccination: Analysis of Vaccines Revealed documentary series. at Screentime Boston University Conference on Emerging Media.