Graduate Student Directory

Alexis Fitzsimmons

Ph.D.
Public Relations

Bio

Alexis (Bajalia) Fitzsimmons is a doctoral student in the Department of Public Relations at the University of Florida. Her research interests include public relations measurement and evaluation, corporate purpose and health communication. Alexis was the recipient of the 2019 International Public Relations Research Conference Top Student Paper Award and the 2019 Grunig PRIME Research Fellowship. Her thesis is published in Public Relations Journal and was named an Institute for Public Relations Top 15 Public Relations Insight of 2020. Alexis currently serves as Public Relations Chair for the AEJMC Graduate Student Interest Group and formerly served as Vice Head. She earned her BS in public relations and MA in mass communication from the University of Florida where she was named the CJC's Outstanding Master's Student of 2019.

Publications

Refereed Journal Articles

Bajalia, A. (2020). Where are we now? Public relations professionals discuss measurement and evaluation. Public Relations Journal. Retrieved from https://prjournal.instituteforpr.org/wp-content/uploads/Bajalia-Final-Edited_SJ.pdf

Bradshaw, A., Treise, D., , S. S., Cretul, M., Raisa, A., Bajalia, A., & , D. P. (2020). Propagandizing anti-vaccination: Analysis of Vaccines Revealed documentary series. Vaccine. DOI: 10.1016/j.vaccine.2019.12.027

Presentations

Bradshaw, A., Treise, D., Bajalia, A., & Wollney, E. (2021). From cover-up to catastrophe: How the anti-vaccine propaganda documentary impacted college students' perceptions of vaccinations. Oral Presentation at AEJMC, Virtual.

Qin, Y., Heffron, E., Bajalia, A., & DiStaso, M. (2020). If, when, and how to engage on social issues: A guide for companies. at Institute for Public Relations Bridge Conference.

Bajalia, A., Heffron, E., Qin, Y., & DiStaso, M. (2020). Pinpointing purpose: A content analysis of Fortune 100 companies’ purpose communication. at Institute for Public Relations Bridge Conference.

Bajalia, A., Qin, Y., & Heffron, E. (2020). How organizations are leading with purpose during COVID-19: Analyzing organizations’ actions using NVivo. at NVivo Conference: Qualitative Research in a Changing World.

Bradshaw, A., Bajalia, A., Weigold, M., & Treise, D. (2020). Infant vaccination: An experiment to inoculate expectant mothers against misinformation surrounding Hepatitis B: Part II. at Association for Marketing and Health Care Research Conference.

Wollney, E., Kastrinos, A., Bradshaw, A., & Bajalia, A. (2019). Media’s role in sexual health education: A framing analysis of news coverage from the 2015-2017 CDC STD Surveillance. at American Public Health Association Conference.

Bajalia, A., & Bradshaw, A. (2019). Darker cloud or silver lining? News framing of the opioid crisis and organ donation. at Association for Education in Journalism and Mass Communication Conference.

Bajalia, A. (2019). Where are we now? Public relations professionals discuss measurement and evaluation. at International Public Relations Research Conference.

Auguste, K., Bradshaw, A., Bajalia, A., Treise, D., Shelton, S., Cretul, M., & Seoane, M. (2019). Detox tea advertising on social media: Examining the content of popular detox tea brands on Instagram. at Association for Marketing and Health Care Research Conference.

Bradshaw, A., Treise, D., Weigold, M., & Bajalia, A. (2019). Infant Vaccination: An experiment to inoculate expectant mothers against misinformation surrounding Hepatitis B: Part I. at Association for Marketing and Health Care Research Conference.

Bajalia, A., Treise, D., Bradshaw, A., Seaoane, M., & Auguste, K. (2019). Mom warns it could happen to you: How journalists cover moms’ warning stories. at Association for Marketing and Health Care Research Conference.

Wollney, E., Bradshaw, A., Kastrinos, A., Shelton, S., Treise, D., Bajalia, A., Auguste, K., & Seoane, M. (2018). A protocol for a systematic review on how social marketing for HIV/AIDS has changed over the last 10 years. at National Conference on Health Communication, Marketing and Media.

Shelton, S., Kastrinos, A., Cretul, M., Bradshaw, A., Wollney, E., Bajalia, A., Auguste, K., & Treise, D. (2018). Why aren’t we talking about weight? Information underrepresented women receive about weight management during pregnancy. at Association for Education in Journalism and Mass Communication Conference.

Bradshaw, A., Treise, D., Shelton, S., Cretul, M., Raisa, A., Bajalia, A., & Peek, D. (2018). Propagandizing anti-vaccination: Analysis of Vaccines Revealed documentary series. at Screentime Boston University Conference on Emerging Media.

Creative Works

Weiner, M., DiStaso, M., Draper-Watts, P., Ehrhart, C., Fitzsimmons, A., Gilfeather, J., Hamid, M., Jekielek, R., Likely, F., Macnamara, J., McCorkindale, T., Mirkin, C., Monteiro, C., & Stacks, D. (2021). The Communicator's Guide to Research, Analysis, and Evaluation. Institute for Public Relations. https://instituteforpr.org/communicators-guide-research-2021/.

Bajalia, A. (2020). Tracking media metrics over time. Institute for Public Relations. https://instituteforpr.org/tracking-media-metrics-over-time/.

Research

Specialization

Public Relations

Professional Interests

PR measurement and analytics, corporate purpose, stakeholder communication, health communication

Courses

Syllabi from the current and three previous semesters: