Research Areas : Advertising
Change Research Area or Methodology:
Huan Chen, Ph.D.
Professor and Chair - Department of Advertising
Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Cultural and Social Change, Faculty, Human-Computer Interaction, International/Intercultural Communication, Media Industry and Consumers, Mixed Methods, Qualitative Methods, Strategic Communication
Send Email See Bio
J. Robyn Goodman, Ph.D.
Associate Professor - Department of Advertising
Research Areas & Methodologies:Advertising, Content Analysis, Critical/Cultural, Experimental, Faculty, Health Communication, Mixed Methods, Qualitative Methods, Strategic Communication, Survey, Visual Analyses, Visual Communication
Send Email See Bio
Jeongmin Ham, Ph.D.
Assistant Professor - Department of Advertising
Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Content Analysis, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Survey
Send Email See Bio
Bobi Ivanov, Ph.D.
Professor - Department of Advertising
Research Areas & Methodologies:Advertising, Cultural and Social Change, Enviromental Communication, Experimental, Faculty, Health Communication, Media Psychology, Mixed Methods, Public Interest Communications, Science Communication, Strategic Communication, Survey, Sustainability Communication
Send Email See Bio
Tom Kelleher, Ph.D.
Professor - Department of Advertising
Associate Dean for Academic Affairs - UF Graduate School
Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Organizational Communication, Public Relations, Strategic Communication, Survey
Send Email See Bio
Yuan Sun, Ph.D.
Assistant Professor - Department of Advertising
Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Mixed Methods, Strategic Communication
Send Email See Bio
Jinping Wang, Ph.D.
Assistant Professor - Department of Advertising
Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Experimental, Faculty, Health Communication, Human-Computer Interaction, Media Psychology, Mixed Methods, Multi-level Modeling, Qualitative Methods, Science Communication, Social Listening and Analyses, Structural Equation Modeling, Survey
Send Email See Bio