Faculty Members
Cynthia R. Morton , Ph.D., M.B.A., A.B.J.
Associate Professor - Department of Advertising
Ph.D.,
University of Texas at Austin
M.B.A.,
University of Georgia
B.A.,
University of Georgia
Office: 2082 Weimer
Phone: (352) 392-8841
E-mail:
Research area
Advertising persuasion, issue-related advertising, media and message effects, consumer behavior,and social marketing.
Biography
Morton completed her Ph.D. studies in advertising in the summer of 1999 at the University of Texas at Austin.
She earned B.A. and MBA degrees at the University of Georgia and worked in the industry for three years, first at the Leo Burnett advertising agency in Chicago and later at the Carol Williams agency in Oakland, CA, prior to entering the ranks of higher education. Her research focuses on source effects and message persuasion, particularly as it relates to issue-related advertising and social marketing. She has presented her work a several academic conferences, including the Association for Educators in Journalism & Mass Communications, the American Academy of Advertising, the American Marketing Association, the International Communication Association, and the 2008 Latin American Conference. Her research has been published in the Journal of Current Issues and Research in Advertising, Journal of Promotion Management, the Journal of Nonprofit & Public Sector Marketing, and the Proceedings of the American Academy of Advertising.
Dr. Morton's teaching interests are in advertising research, planning, and management. She has taught Advertising Research, Advertising Planning, Principles of Advertising, Advertising Strategy, Advertising Ethics, Mass Communication Theory, and Survey Research.
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