bhakti sharma

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. Advertisements directed toward dads now portray fathers as actively involved in parenting.  This form of advertising is commonly referred to as “dadvertising.”…

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Posted: March 13, 2022

This article, written by Cynthia Roldán Hernández, originally appeared in UF News on Jan. 10, 2022. A new University of Florida  study has found that “doomscrolling” — a term used to describe the concept of binging on negative news — is a new and unique behavior, and not just another trendy,…

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Posted: February 4, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of two articles published in “Technology in a Time of Social Distancing, a special collection in Technology, Mind and Behavior, Volume 3, Issue 1, Spring 2022. The first article, “Media Use and Avoidance Experiences…

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Posted: January 13, 2022

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

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Posted: June 2, 2021

University of Florida College of Journalism and Communications (UFCJC) Master’s student Bhakti Sharma was selected as one of Forbes India 2019 W-Power Trailblazers. Sharma is one of 18 women chosen for the 2019 honor. Sharma, born in Mumbai and raised in Udaipur, India, was recognized for swimming in all five…

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Posted: March 5, 2019

By Lenore Devore , B.S. Journalism 1984 Bhakti Sharma set a world record for swimming in the 34-degree waters of Antarctica, left her family behind, moved to the United States by herself to attend college, and has given motivational speeches to thousands of people. But competition scares her. The 28-year-old…

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Posted: October 16, 2018