Core Courses (Required)
MMC 6936 Applied Theory
Aims to bridge theory with practice in mass communication industries. The course objective is to help students understand mass communication theories, as well as media law and ethics, and use them to address contemporary issues. The course focuses on theories that can be utilized as the foundation for effective communication strategies using traditional and new media. In a final project, students will apply mass communication theories in their development of strategies to solve problems or capitalize on opportunities.
MMC 6936 Digital Storytelling
This course will explore the art of multimedia storytelling using a combination of text, video, still photos, audio, graphics, mobile apps, social media and other emerging digital storytelling tools to develop non-linear narratives for an online audience. Students will gain a deeper understanding of this rich storytelling medium by researching and analyzing current and evolving industry trends, while producing multi-dimensional stories for a digital environment.
MMC 6135 Data Visualization
Covers the basics of effective data visualization. Students will learn how to find data sets, evaluate the methodology of data sets, create data-driven stories, and visually communicate these stories for various audiences. Visual communication principles and guidelines for effective data visualization, storytelling, and analysis are emphasized.
MMC 6466 Digital Persuasive Communication
Introduces the major theories and concepts prevalent in persuasive communication and provides the opportunity to apply the knowledge to understanding the psychology of persuasion in digital media environments. It will deal with a wide range of digital persuasion issues and topics, particularly in the areas of advertising and marketing communication.
MMC 6973 Capstone Project
Students are required to complete a culminating project which showcases the skills they have learned in the program.
The Professional Master’s program offers a flexible, “mix and match” coursework structure that allows you to customize the direction you want your education to take. In addition to core courses, students are required to take a minimum of 15 credits of electives.
Below you will find past and present CJC graduate classes offered by semester. Click to download.