Study: Use of AI as an integrated entity can help achieve communication goals
A new conceptual study offers suggestions on how to think of artificial intelligence (AI) systems as entities combined with human entities for impacting the salience of topics, their attributes and their associations. The study follows different contexts that appropriately capture the dynamics of human actors using AI systems to achieve their communication goals.
The findings were featured in “The agenda game: rethinking the basis of agenda and related research in the age of AI” by University of Florida College of Journalism and Communications (UFCJC) Public Relations Professor and Executive Associate Dean Spiro Kiousis, University of Arizona Assistant Professor Josh Anderson, Miami University Assistant Professor Phillip Arceneaux, Ph.D. 2019, and UFCJC doctoral student Qiuyue Cho-Li. The article was published in Communication and Change on May 11.
According to the authors, “We contend that the mass adoption of AI for communication functions presents another grand challenge to agenda-setting and related theories because it troubles the core concept of the actor in communication environments. In this conceptual essay, we will argue that there is a need to investigate the core elements of agenda setting and agenda building for the contemporary communication ecosystem and present our guidance for scholarship into AI systems.”
They add, “A grand challenge for agenda-setting and agenda-building scholars is that communication environments in the ‘Age of AI’ are increasingly populated and shaped by non-human systems. Throughout this essay, we have described a contemporary media ecology that is shaped by AI that present themselves as companions of variable loyalty to human designers and unseen forces shaping communication environments. Using a gaming metaphor, it expands our understanding of the role of communication actors in setting and building agendas in policy, media and public discourse.”
Category: AI at CJC News, College News
Tagged: AI Phillip Arceneaux Public Relations Qiuyue Cho-Li Spiro Kiousis
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