Spiro Kiousis

A new study has found that the use of multiracial families in advertising can promote a positive attitude toward the ad as well as the brand and purchase intention. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral student Chelsea Moss and UFCJC Public Relations Professor…

University of Florida College of Journalism and Communications Public Relations Professor and Executive Associate Dean Spiro Kiousis is co-author of the opinion column “Is Media Messaging Making the Gaza War Worse? We Need to Revisit How Fights are Framed” published in the Tampa Bay Times on Jan. 30. Kiousis and…

Moral Foundations Theory (MFT) was developed by psychologists to explore and explain why people around the world hold similar moral values despite having divergent cultural experiences. MFT identifies five “moral intuitions,” or deeply held moral values. These include harm/care, fairness/reciprocity, ingroup/loyalty, authority/respect and purity/sanctity. While MFT is used primarily in…

A new study has found that gamification can be a valuable tool for enhancing corporate public-engagement programs. The findings by Spiro Kiousis, University of Florida College of Journalism and Communications Public Relations professor and executive associate dean, Beijing Normal University Assistant Professor Xiaomeng Lan, Ph.D. 2019, and Virginia Commonwealth University…

Professionalism, public trust and ethics have always been integral to public relations education. But for the first time in its 50-year history, the Commission on Public Relations Education (CPRE) is considering the role public relations can play in promoting social change and giving voice to historically underrepresented groups that have…

University of Florida College of Journalism and Communications Public Relations Professor and Executive Associate Dean Spiro Kiousis is one of the co-authors of “Public Relations as a Driver of Social Change,” a chapter included in Navigating Changes: Recommendations for Advancing Undergraduate Public Relations Education – The 50th Anniversary Report published…

Three University of Florida College of Journalism and Communications (UFCJC) faculty members have contributed to the Commission on Public Relations Education’s (CPRE) 2023 Signature Report, Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education. The College’s Public Relations Department was one of five sponsors of the report, and the only…

A new study suggests that effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral students Brittany Shaughnessy and Nader Dagher, Public…

Spiro Kiousis, University of Florida College of Journalism and Communications Public Relations professor and executive associate dean, was quoted in two articles featuring reactions to former President Donald Trump’s recent indictments. They were published on Dan Tri, a Vietnamese online news outlet. “The Paradox of the Photo of Mr. Trump…

Spiro Kiousis, University of Florida College of Journalism and Communications Public Relations professor and the College’s executive associate dean, was quoted in “You’ve Got (A Lot Of) Mail: Ron DeSantis’ Campaign Sends More Email Than GOP Primary Opponents” published on cityandstatefl.com on Aug. 21. Gov. Rob DeSantis’ campaign is sending…

Spiro Kiousis, University of Florida College of Journalism and Communications Public Relations professor and the College’s executive associate dean, was quoted in “Trailing in Polls, DeSantis Turns to Attention-Grabbing Moves” published in the Tampa Bay Times on Aug. 11. The article focuses on Florida Gov. Ron DeSantis’ attention-grabbing political moves.…

Spiro Kiousis, University of Florida College of Journalism and Communications executive associate dean, was quoted in “LGBTQ+ Republicans to DeSantis: The ‘Old Playbook’ Doesn’t Work Anymore” published in the Tampa Bay Times on July 11. The article focuses on backlash from a video shared by Gov. Ron DeSantis’ presidential campaign…