Research and Insights: Addressing AI Impact on Communities of Color
This story will appear on the UF’s home page the week of 2/8/21
Artificial Intelligence (AI) has a color problem. Various studies have demonstrated how African Americans, in particular, are negatively affected by AI-based algorithms.
Part of the problem is that most AI applications are created by White engineers who lack information and the cultural perspectives of communities of color. Jasmine McNealy, UF College of Journalism and Communications Telecommunication associate professor, in her article “Amplifying Otherness,” discusses both intentional and unintentional neglect by coders, which she describes as “the creation, use, and deployment of technology without regard for the disparate impacts they may have on communities different than the imagined audience.”
Telecommunication Professor Sylvia Chan-Olmsted and Advertising Associate Professor Huan Chen believe that AI can help address inequities in the dissemination of information, which is often distributed uniformly at scale without any cultural considerations. This can lead to unfairness in information access for certain social groups due to their inherent, unique cultural backgrounds.
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