Month: February 2023

This story originally appeared in UF News on Feb. 9, 2023. When it comes to advertising, there’s nothing bigger than the Super Bowl. Viewed in more than 130 countries and the most watched television broadcast in the U.S. every year, the big game continues to fetch huge bucks from advertisers looking to build brand awareness, […]

As the secondhand market continues to rise in popularity, particularly among younger consumers, local nonprofit The Repurpose Project had an opportunity to increase store traffic and purchases by advertising to college students in Gainesville. Daniel Lively produced two commercial spots along with other promotional materials to position The Repurpose Project as a viable, unique retail […]

Melissa Feito produced a news story for WUFT that uncovered the real-life, on-the-ground community advocates that helped Central and North Central Florida Latinos embrace the vaccine and the challenges they faced.  https://www.wuft.org/news/2022/04/07/community-health-advocates-have-worked-tirelessly-to-close-the-latino-vaccination-gap-its-working-%EF%BF%BC/

Taylor Lockett created a website that gave overviews of reproductive rights information for 19 states. This information included state representatives, current laws, pending legislation, grassroots organizations and ongoing court cases. The goal of A Voice for Choice was to bring continued awareness to the threats on reproductive rights and provide organizers with information about their […]

Carolyn Jenson created a booklet and website to highlight the luxury custom home builders in Gainesville, Florida. Building Gainesville Luxury served to help potential customers discover more about the services offered, company backgrounds, and recent work examples of different luxury homebuilding companies.

In a long-form report that blends skills in research and journalism, Isabella Sorresso analyzed the problems in sustainability, labor, and policy facing the fashion industry, and summarized six key ways experts propose will change the industry for the better.

Emily Perpich analyzed the habits, values, traditions, and lifestyles of couples in which one partner identifies as Anglo-Saxon and the other identifies as Hispanic/Latino. The advertising white paper explored her research into each culture’s most important aspects and how couples managed to navigate their lives together.

Inspired by the artistic talents of Gainesville’s creative community, Jess Berube addressed the UF “art gap” by creating a digital museum-meets-magazine that brought together visual artists from across disciplines through in-depth storytelling and a clear brand vision.

Julia Andresen devised an integrated advertising campaign book for UF’s Field and Fork Pantry to encourage shoppers to select and consume nutritious food through traditional in-Pantry advertising, social media messaging, and partnerships with UF health-centric organizations. Her strategy included creative concepts for social media and digital promotions, a launch event, and evaluation methods to measure […]

Xinran Huang designed a website to present the vlog industry and an exploration of vlogging influencers to explain why brands may benefit from utilizing vlogging as a key promotional tactic. Xinran compared vlogs to traditional methods of brand communication and used source credibility theory to elaborate on how vloggers are connecting with today’s consumers.

“Zillennials” are a microgeneration born between 1993-1998, existing on the generational threshold between Generation Z and Millennials. Jenna Bratman created a white paper and website to showcase her primary and secondary research regarding the Zillennial demographic, and how they engage when it comes to word of mouth discussion of streaming services and shows. https://jennabratman.wixsite.com/zillennialproject

Madison Rothschild designed Rethinking Exercise, a website and podcast where women can learn about healthy exercise practices and mentalities from certified doctors, therapists, nutritionists, trainers and other physically active women. The goal: to help women redefine their definition of exercise in hopes of improving their health and wellness in the future. https://www.rethinkingexercise.net/