CJC Science of Story Building Report Explores What Makes Stories Work
The University of Florida College of Journalism and Communications, in partnership with the John S. and James L. Knight Foundation, has compiled research and best practices from multiple disciplines to help communicators craft more effective communication.
“Science of Story Building,” published on Medium, features an exploration of what science and research reveal about why stories work. The report synthesizes scholarship from multiple disciplines to help inform journalism and public interest communications leaders and practitioners how to break through the noise and work toward the greater public good.
Matt Sheehan, director of Stories and Emerging Platforms, Ann Christiano, Frank Karel Chair in Public Interest Communications and director of the Center for Public Interest Communications (CPIC), and Annie Neimand, CPIC research director, wrote and edited the digital report.
Featured articles include:
- Why We Need to Better Understand How to Build Better Stories – An Introduction
- A Foreword from Andy Goodman
- Science of Story Building: Structure
- Science of Story Building: Use Emotion with Intention
- Science of Story Building: Watch for Deceptive Cadences
- Science of Story Building: Master/Counter Narratives
- Science of Story Building: Identifying Verisimilitude
Science of Story Building: Narrative Transportation
- Science of Story Building: Create Space for Your Audience
- Science of Story Building: A Few Thoughts As We Wrap Up
- UF, News Integrity Initiative to Assist Newsrooms in Use of Social Science in Media Trust
- Our First Exploration: A Summit on What Science Tells Us About Storytelling.
Research findings are curated at scienceofstories.org or #storyscience on Twitter.