Won-Ki Moon selected for 2026 AEJMC Emerging Scholar Grant

Friday February 27, 2026

Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, has received one of two 2026 Association for Education in Journalism and Mass Communication (AEJMC) Emerging Scholar Grants. Moon’s winning project, …

Eugy Han and Won-Ki Moon selected for UF International Center 2026 Global Fellows Program

Wednesday November 12, 2025

Two University of Florida College of Journalism and Communications (UFCJC) faculty members have been selected for the UF International Center 2026 Global Fellows Program (GFP). Media Production, Management, and Technology Assistant Professor Eugy Han and …

Won-Ki Moon Offers Information on Classroom Best Practices at 2025 UF Quest Day

Friday March 28, 2025

Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, was one of five faculty members speaking on best practices in the classroom at 2025 UF Quest Day on March 12 at the UF Reitz Student Union. UF Quest …

Personalized Ads: Friend, Foe or Creepy Stalker?

Tuesday January 28, 2025

Personalized ads based on data gathered online are becoming the norm. Does being upfront about data collection make people more comfortable with online behavioral advertising, or does it just remind them of how much they’re being tracked?

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Study: Transparent Messages and Algorithmic Awareness Can Shape Advertising Effectiveness

Monday December 16, 2024

A new study emphasizes the nuanced interplay between transparency messages and algorithmic awareness in shaping advertising effectiveness. The findings by University of Florida College of Journalism and Communications Advertising Assistant Professor Won Ki …

“Don’t Believe Everything You Read Online”: How AI Fact-Checking Could Challenge Political Bias in Science Information Processing

Thursday December 12, 2024

As social media has grown into many people’s primary news source, so has its potential for misinformation. Facebook and X have both launched fact-checking tools to combat so-called fake news. Yet many users dismiss the fact-check itself as false, especially when it challenges their preexisting views. Could an AI fact-checker seem more objective and help change minds?

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Can Virtual Humans Combat Climate Change Misinformation?

Thursday April 18, 2024

Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But what about their effectiveness in tackling big societal issues? Could computer-generated characters effectively influence human behavior for the greater good?

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How Partisanship and Political Fandom Affect the Spread of Misinformation

Tuesday January 30, 2024

As the nation faces another contentious election cycle, the spread of misinformation continues to be rampant. Scholars wanted to explore the predictability of whether or not people would seek and share misinformation without first fact-checking it.

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Study: Political Fandom Can Moderate the Effect of Partisanship on Biased Information Seeking and Sharing

Tuesday November 21, 2023

A new study has found that political fandom moderates the effects of partisanship on biased information seeking and sharing. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and …