university of florida

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

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Posted: June 8, 2017

Research & Insights

Is Awareness Ever Enough?

In the latest edition of The Stanford Social Innovation Review, Ann Christiano, the Frank Karel Chair in Public Interest Communications, and Annie Neimand, communications manager for the College of Journalism and Communications and research director for frank, argue that changemakers must put an end to raising awareness. Instead, those seeking to move the…

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Posted: April 24, 2017

Humor is often incorporated into campaigns seeking to captivate an audience in a crowded news stream. From cancer prevention to water conservation, funny videos have the potential to change behavior for social good. What makes a funny campaign video effective? New research out of the University of Florida College of Journalism…

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Posted: April 21, 2017

As more and more news sources publish and archive their articles online, publishers are increasingly asked by individuals to take down information that they believe paints them in an unflattering light. In a new article by Jasmine McNealy, assistant professor in the Department of Telecommunication at the University of Florida…

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Posted: April 21, 2017