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University of Florida

Sylvia Chan-Olmsted

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Sylvia Chan-Olmsted to Serve as Keynote Speaker at International University Sustainable Media and Marketing Conference in Germany

Monday November 25, 2024

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will be the …
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Beyond the Binge: Making Sense of How Consumers Choose Subscription Streaming Services

Thursday October 24, 2024

Subscription streaming service customers are not necessarily looking for the“best” service, but rather  how they curate their services into repertoires, “an exquisite selection of services that satisfy their content needs for a reasonable price while avoiding streaming confusion (uncertainty about where to access the content) and fatigue (too many options).”

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Four UFCJC Faculty Included in 2024 Stanford Top 2% Scientists List

Monday October 7, 2024

Four University of Florida College of Journalism and Communications faculty have been included in the 2024 Stanford University Top 2% Scientists List that shows which scientists have had the biggest …
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Study: Consumer’s Video Demand Repertoires Can Provide Information on How Collection Decisions Are Formed

Thursday September 12, 2024

A new study has found that examining a streaming user’s video-on-demand repertoire can help the industry marketers understand how consumers make decisions in forming their collections. The findings …
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Sylvia Chan-Olmsted to Retire from UFCJC at the End of Fall Semester

Wednesday August 28, 2024

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will retire …
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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual …
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Sylvia Chan-Olmsted Provided SuMM Project Insights at International Sustainable Media & Brand Management Symposium

Tuesday November 21, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, recently  …
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Sylvia Chan-Olmsted to Present at International Sustainable Media & Brand Management Symposium

Tuesday October 24, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, will be a …
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Do Consumers Trust AI in the News-Production Process?

Wednesday September 20, 2023

Researchers conducted a study asking participants to assess their preferred level of AI integration in the discovery and information-gathering phase and the writing and editing phase of news production.

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Study: Consumers Can Respond Favorably to Integrating AI into News Production if Humans Remain in Charge of the Process

Monday September 11, 2023

A new study has found that consumers can respond favorably to integrating artificial intelligence (AI) into the news production process as long as humans remain in the lead. The findings by Sylvia …
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Sylvia Chan-Olmsted Receives NSF Grant for Information Integrity Research

Friday September 8, 2023

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and director of consumer media research, and UF …
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UFCJC Scholars, Doctoral Student and Alumna Honored with 2023 Emerald Literati Outstanding Paper Award

Thursday August 31, 2023

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, …