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Nathan Carpenter

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Nathan Carpenter Co-Authors Article on How Heart Attack Symptoms are Discussed on Social Media

Tuesday February 25, 2025

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, is the co-author of “Describing Acute Coronary Syndrome Symptom Information on Social …
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7th Annual Brand Bowl Brings Gen Z Insights to Super Bowl Ads

Monday February 10, 2025

A group of 40 student focus group participants rated more than 60 ads as they appeared in real-time during Super Bowl LIX, while a team of students from the Atlas Lab used Talkwalker, a social media listening tool, to find information about the social media reactions to each ad.

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Nathan Carpenter and UFCJC Graduate Student Author Chapters for New Public Relations and Strategic Communications Textbook

Friday November 22, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, and UFCJC graduate student Chris DeFelice have authored chapters in Public Relations and …
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IOC’s Positive Social Media Shift: Paris 2024 Online Reactions

Friday September 6, 2024

UFCJC’s Roxane Coche and Nathan Carpenter collaborated on an analysis of social media posts during the 2024 Paris Olympics. 

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Social media listening with Nathan Carpenter

Tuesday August 27, 2024

Nathan Carpenter, director of UF CJC’s Atlas Social Media Listening Lab, is featured on the CommuniGator …
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Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital Media Guidelines

Tuesday August 27, 2024

University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology Associate Professor and Department Chair Roxane Coche and Nathan Carpenter, UFCJC …
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UFCJC Faculty to Speak at FPRA Ocala Chapter Communicators Conference

Friday April 26, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications Atlas Lab director, Myiah Hutchens, UFCJC Public Relations associate professor and chair, and Andrew Selepak, UFCJC …
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UFCJC to Host Summer Institute in Computational Social Science

Wednesday April 17, 2024

The University of Florida College of Journalism and Communications (UFCJC) will host the Summer Institute in Computational Social Science (SICSS) from July 1-12. The Summer Institute will bring …
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Study: The Use of Digital Platforms Can Pose Risks and Possibilities to Anti-Democracy Movements Around the World

Wednesday December 13, 2023

A new study suggests that the use of digital platforms poses both risks and democratic possibilities for counterpublics in an era marked by the threat of movements around the world that repudiate …
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Nathan Carpenter Co-Authors Textbook on Social Media Research Methods

Wednesday November 8, 2023

Nathan Carpenter, director of the Atlas Social Media Listening Lab at the University of Florida College of Journalism and Communications, is the co-author of Social Media Research Methods recently …
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Into to Social Media Listening Workshop-Open to ALL CJC Students, Faculty, and Staff!!

Friday October 27, 2023

Bring a laptop to this hands-on session that will teach you the fundamentals of social media listening. You’ll get FREE trial access to the Talkwalker social listening platform and training from the Atlas Lab Director, Nathan Carpenter.

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Nathan Carpenter Named Inaugural Director of the UFCJC Social Media Listening Lab

Wednesday February 8, 2023

The University of Florida College of Journalism and Communications announced today that Nathan Carpenter will be the inaugural director of the College’s new social media listening lab. Carpenter …