Study: The Influence of Rural Identity on Perceptions of Virtual Human Clinicians

Thursday November 3, 2022

New research explores how to develop virtual human clinicians that individuals highly identified with rurality find attractive. 

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Kim Walsh-Childers, Won-Ki Moon and Eric Cooks to Serve on Panel Focusing on Mass Media Effects on Health

Tuesday October 18, 2022

University of Florida College of Journalism and Communications (UFCJC) Journalism Professor Kim Walsh-Childers, UFCJC Advertising Assistant Professor Won-Ki Moon and Eric Cooks, STEM Translational Communications Center communication scientist, will be …

Study: Matching Black Patients With a Black Virtual Clinician May Increase Willingness to Get Screened for Colon Cancer

Monday May 16, 2022

Matching Black patients with a Black virtual clinician may increase patient willingness to get screened for colon cancer, according to a new study. The findings by Eric Cooks, postdoctoral fellow for the STEM Translational Communication Center (STCC) at the …

Hostile Media Effects on Twitter: Social Identity and Media Bias Perceptions

Friday January 7, 2022

Commenting on social media posts is an increasingly popular way to participate in social media news. But Individuals with strong preexisting attitudes about an issue tend to perceive media coverage as biased against their point of view, and this “hostile media effect” is believed to be driven in part by social identity.

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