Study: Movie Spoilers Can Help Improve Ability to Understand “Challenging” Films

Monday August 15, 2022

A new study by Benjamin Johnson, University of Florida College of Journalism and Communications Advertising associate professor, and colleagues has revealed that movie spoilers may provide contextual …

Benjamin Johnson and UFCJC Doctoral Students Describe Doomscrolling and Its Impact on Psychological Well-Being

Monday July 18, 2022

Research by Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and doctoral students Bhakti Sharma and Susanna Lee was featured …

Five UFCJC Faculty Receive Promotions

Friday July 1, 2022

The University of Florida College of Journalism and Communications (UFCJC) today announced promotions for five faculty members. Eric Esterline, Media Production, Management, and Technology lecturer …

Huan Chen and Benjamin Johnson Join Journal of Advertising Editorial Review Board

Friday May 6, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, and Benjamin Johnson, Advertising assistant professor, have been named to the Journal of …

Benjamin Johnson Offers Tips to Help Internet Users Survive Doomscrolling

Thursday March 24, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is quoted in “A Guide to Surviving the Online Apocalypse” posted on Mashable.com …

How New Fathers Respond to “Dadvertising”

Sunday March 13, 2022

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience.

…

Benjamin Johnson Co-Authors Article on Social Comparison and Envy on Social Media

Monday February 21, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Social Comparison and Envy on Social Media: A Critical …

Benjamin Johnson Co-Authors Two Articles in a Technology, Mind and Behavior Special Collection

Thursday January 13, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of two articles published in “Technology in a Time of Social …

Three Research Articles Examine Effects of Social Media Influencer Authenticity

Tuesday January 11, 2022

Companies are increasingly sponsoring social media influencers to promote their brand.  While the effects of sponsorship disclosures on social media have been tested in advertising research, the effects of disclosures about integrity and impartiality are relatively unknown.

…

Benjamin Johnson and CJC Doctoral Candidate Co-Author Article on Instagram Influencer Posts

Tuesday October 12, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, and doctoral candidate Susanna Lee, are the co-authors of “Are They Being …