Atlas Lab

Nathan Carpenter, University of Florida College of Journalism and Communications Atlas Lab director, Myiah Hutchens, UFCJC Public Relations associate professor and chair, and Andrew Selepak, UFCJC Media Production, Management, and Technology instructional assistant professor, will be presenters at the Florida Public Relations Association (FPRA) Ocala Chapter COMMference: The Conference for…

Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold Schwarzenegger were big hits among Gen Z, according to survey responses collected during fifth annual “Brand Bowl,” a collaboration between The Agency at the University of Florida and the Atlas Lab, both housed at the University of…

Nathan Carpenter, director of the Atlas Social Media Listening Lab at the University of Florida College of Journalism and Communications, is the co-author of Social Media Research Methods recently published by Cognella Academic Publishing. In the publication, co-authors Carpenter, Joseph Mazer, dean of the University of Tennessee College of Communication…

The Atlas Lab invites you to attend an Intro to Social Media Listening Workshop on Friday, November 3, 1:00 – 2:30PM in the Atlas Lab (Weimer G033). Bring a laptop to this hands-on session that will teach you the fundamentals of social media listening. You’ll get FREE trial access to…

  As football fans watch the Tennessee Volunteers face off against the Florida Gators on the gridiron, another set of competitors will be charging out onto the digital playing field. This first-ever Game Day Data Battle features Florida’s brand-new Atlas Lab taking on veteran Tennessee’s Adam Brown Social Media Command…

Atlas Lab Open House Friday, September 1 Weimer G037 1:00 – 3:00 PM Drop by the brand-new Atlas Lab in Weimer G037 to learn more about the CJC’s brand new state-of-the-art social listening lab for demonstrations of listening software and information on student involvement opportunities and future events. Open to…

Join us in the new Atlas Lab for an evening of fun and data analysis as we watch Florida Football at Utah and use state-of-the-art tools such as Netbase and Talkwalker to unpack the social media conversation about the game. Open to all CJC students and faculty. Open to all…

Access to top-of-the-line software and technology allows our students, scholars and professionals to create some of the industry’s most impactful insights. The lab is powered by consumer and market intelligence tool NetBase Quid. The platform uses real-time consumer insights and data points along with advanced artificial intelligence to process billions of indexed…