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University of Florida

Atlas Lab

Wide lens photo of the Atlas Lab room complete with large digital monitors

UFCJC Atlas Lab to host Computational Social Science Summer institute in June 2026

Wednesday March 4, 2026

The University of Florida College of Journalism and Communications (UFCJC) Atlas Lab will host the 2026 Summer Institute in Computational Social Science (SICSS) from June 15-19. Atlas Lab Director Nathan Carpenter and Media Production, Management, and …
A group of students stands in front of of large video monitors that display a list of trending topics, a graphic that says

8th Annual Brand Bowl Delivers Advertisement Wins and Losses According to Gen Z  

Monday February 9, 2026

On Super Bowl Sunday, the Atlas Lab hosted the 8th annual Brand Bowl, an exciting event in collaboration with the College of Journalism and Communication’s Department of Advertising and the Ad Society student …
Photo collage depicting Jaiwei Liu, Yang Feng and Nathan Carpenter

Three UFCJC faculty and staff receive 2026 Division Three Superior Accomplishment Awards

Monday January 26, 2026

University of Florida College of Journalism and Communications Advertising faculty Jiawei Liu and Yang Feng and Atlas Lab Director Nathan Carpenter are the recipients of 2026 Division Three UF Superior Accomplishment Awards. The prestigious award program …
Logo graphic for International Communication Association

Nathan Carpenter and Jieun Shin partner to host virtual ICA Computation Methods Lab Showcase

Friday January 23, 2026

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, and Jieun Shin, Media Production, Management, and Technology assistant professor, will host a virtual Computational Methods Lab Showcase for …
Headshot of Nathan Carpenter in Weimer Hall

Nathan Carpenter comments on current and future trends for Public Relations measurements and analytics

Thursday January 15, 2026

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, is featured in “Future of PR: Measurement and Analytics in 2050” an episode of the “5 Minutes into the Future of Public Relations” podcast …

Nathan Carpenter Co-Authors Article on How Heart Attack Symptoms are Discussed on Social Media

Tuesday February 25, 2025

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, is the co-author of “Describing Acute Coronary Syndrome Symptom Information on Social Media Platforms” published in Heart & Lung, Volume 70, …
A group of students sits at a row of tables in the foreground with laptops open in front of them. Another student stands just off to the right, wearing a black and white referee jersey. The background features a row of blueish video wall screens displaying charts, graphs, and a football game.

7th Annual Brand Bowl Brings Gen Z Insights to Super Bowl Ads

Monday February 10, 2025

A group of 40 student focus group participants rated more than 60 ads as they appeared in real-time during Super Bowl LIX, while a team of students from the Atlas Lab used Talkwalker, a social media listening tool, to find information about the social media reactions to each ad.

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Nathan Carpenter and UFCJC Graduate Student Author Chapters for New Public Relations and Strategic Communications Textbook

Friday November 22, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, and UFCJC graduate student Chris DeFelice have authored chapters in Public Relations and Strategic Communication in 2050: Trends Shaping the Future of …

Collecting and Analyzing Fediverse Data

Tuesday October 22, 2024

Friday, October 25th.
Join us in the Atlas Lab for an introduction to collecting and analyzing Fediverse data - including Bluesky and Mastodon - using the R programming language.

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IOC’s Positive Social Media Shift: Paris 2024 Online Reactions

Friday September 6, 2024

UFCJC’s Roxane Coche and Nathan Carpenter collaborated on an analysis of social media posts during the 2024 Paris Olympics. 

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Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital Media Guidelines

Tuesday August 27, 2024

University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology Associate Professor and Department Chair Roxane Coche and Nathan Carpenter, UFCJC Atlas Lab director, reviewed the effectiveness of the new …

UFCJC Faculty to Speak at FPRA Ocala Chapter Communicators Conference

Friday April 26, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications Atlas Lab director, Myiah Hutchens, UFCJC Public Relations associate professor and chair, and Andrew Selepak, UFCJC Media Production, Management, and Technology instructional …