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Generative AI Can Help Turn Consumers Into Active Collaborators and Creators

Friday August 22, 2025

A new study has found that generative artificial intelligence (AI) empowers consumers by transforming them from passive recipients of brand narratives into active collaborators and creators. The …
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Artificial Intelligence Has the Possibility of Revolutionizing the Advertising Industry

Friday August 1, 2025

A literature review of Artificial intelligence (AI) research has unveiled the potential to revolutionize the advertising industry by transforming how advertisements are created, delivered and …
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Bobi Ivanov to Join UFCJC as a Professor in Advertising

Tuesday July 15, 2025

Dr. Bobi Ivanov will join the University of Florida College of Journalism and Communications (UFCJC) Advertising department as a professor in August 2025. Ivanov comes to the College from the …
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Five UFCJC Faculty Receive Promotions

Wednesday July 2, 2025

Five University of Florida College of Journalism and Communications (UFCJC) faculty have been promoted and/or granted tenure by the UF Board of Trustees in their June 2025 meeting. Huan Chen, …
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Study: Labels Used to Describe Immigrants Can Influence Public Perceptions

Tuesday June 24, 2025

A new study has found that the language used to describe immigrants significantly affects how people perceive and react to them. The findings are detailed in “Labeling Immigrants: Examining the …
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Three UFCJC Faculty Included in ScholarGPS 2024 Top Scholars Listings

Tuesday June 3, 2025

Three University of Florida College of Journalism and Communications (UFCJC) Advertising faculty have been ranked in the top 0.5% of all advertising scholars worldwide according to ScholarGPS. …
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Mark Rottensteiner Selected to Serve as a Judge for the 2025 Global Undergraduate Awards

Monday June 2, 2025

Mark Rottensteiner, accounts director at The Agency, the advertising and marketing agency at the University of Florida College of Journalism and Communications (UFCJC), has been invited to serve as a …
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Huan Chen Receives Research Grant from the Honda USA Foundation

Thursday May 15, 2025

Huan Chen, Advertising Department chair and associate professor at the University of Florida College of Journalism and Communications, has received a $100,000 research grant from the Honda USA …
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Study: Transparent Communication About Data Privacy Can Effectively Reduce the Feeling of Intrusiveness

Wednesday May 14, 2025

A new study has found that transparent communication about data privacy can significantly reduce the feeling of intrusiveness, particularly for users who have a lower trust in algorithms. The …
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New Study Highlights Strategies Aimed to Boost Health in a Social Media-Driven Era

Wednesday April 23, 2025

A new study has found that effective health communication on social media demands a sophisticated understanding of how visual storytelling and social engagement metrics work together to influence …
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Won-Ki Moon Offers Information on Classroom Best Practices at 2025 UF Quest Day

Friday March 28, 2025

Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, was one of five faculty members speaking on best practices in the classroom at 2025 UF …
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7th Annual Brand Bowl Brings Gen Z Insights to Super Bowl Ads

Monday February 10, 2025

A group of 40 student focus group participants rated more than 60 ads as they appeared in real-time during Super Bowl LIX, while a team of students from the Atlas Lab used Talkwalker, a social media listening tool, to find information about the social media reactions to each ad.

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