Faculty

Jordan Alpert, Ph.D.

Assistant Professor - Department of Advertising

Office: 2093 Weimer Phone: 352-392-0453 Email: jordan.alpert@jou.ufl.edu Twitter: @AlpertJM

Bio

Alpert’s research focuses on how technology, such as electronic health records and patient portals, can facilitate communication between patients and providers. He also is exploring how health issues are discussed and disseminated using social media.

He is a former instructor and postdoctoral fellow in cancer prevention and control in the Department of Health Behavior and Policy at Virginia Commonwealth University School of Medicine.

Before embarking on an academic career, he spent nine years in the communication industry. His positions, all in New York, included marketing communications manager at About.com, senior account executive at IMC2, account executive at Sharpe Partners, junior account executive at TMP Worldwide and assistant media planner at Universal McCann.

Education

B.S., University of Florida Warrington College of Business
M.A., NYU, Media, Culture and Communication
Ph.D., George Mason University, Communication

News

Publications

He has authored or co-authored eight peer-reviewed articles from 2014-16 and has five manuscripts under review or in preparation. He has presented 14 papers and is the co-author on two forthcoming book chapters.

Research

RESEARCH KEYWORDS

Health Communication, Patient-Provider Communication, Health Information Technology, Media Planning, Channel Selection

RESEARCH AREAS

  • Health Communication
  • eHealth
  • Social Media

Courses

Syllabi from the current and three previous semesters: