Faculty and Staff

Janice Krieger, Ph.D.

Director - STEM Translational Communication Center Professor - Department of Advertising

Office: Weimer Hall - 2024 Phone: 352-273-0240 Email:


Dr. Krieger is a health communication scientist focused on identifying innovative ways to empower patients and their families in healthcare decision-making as well as reduce barriers that contribute to inequities in cancer prevention and survivorship. Currently, her research focuses on developing interventions utilizing virtual clinicians to improve health-related outcomes for underrepresented populations, particularly rural patients. She has 20 years of experience developing and implementing mHealth interventions that utilize precision messaging techniques to reduce health inequities. She has secured over 10 million in research funding, including serving as PI of a large, randomized clinical trial to reduce colorectal cancer screening inequities (1R01CA207689).

Dr. Krieger is a Professor of Advertising and Health Outcomes & Biomedical Informatics and serve as co-leader of the University of Florida Health Cancer Center (UFHCC) Cancer Population Sciences research program and well as founding director of the STEM (Science, Technology, Engineering, and Medicine) Translational Communication Center. She also co-directs the UF Recruitment Center housed within the Clinical and Translational Sciences Institute. Her interdisciplinary work is published in a variety of well-regarded and high impact journals, including the Journal of the National Cancer Institute. She is also an Associate Editor for the Journal of Communication, the flagship international journal in her field.


Ph.D., Pennsylvania State University
M.A., Pennsylvania State University
B.S., Indiana Wesleyan University



Selected List

Krieger, JL, Neil JM, & Strekalova YA, & Sarge MA. Linguistic strategies for improving informed consent in clinical trials among low health literacy patients. Journal of the National Cancer Institute. 2016. Accepted.

Neil JM, Krieger JL, George TJ Jr, & Kalyanaraman S. Innovation or inconsistency? Framing colorectal cancer guidelines to improve public perceptions of updated screening recommendations. Journal of Language and Social Psychology. 2016; online.

 Strekalova J, Krieger JL. A picture really is worth a thousand words: Public engagement with cancer information on social media.  Journal of Cancer Education. 2016; online.

 Krieger JL, Krok-Schoen JL, Dailey PM, Palmer-Wackerly AL, Schoenberg N, Paskett ED, & Dignan M. Distributed cognition in cancer treatment decision-making: An application of the DECIDE decision-making styles typology. Qualitative Health Research.  2016; online.

Krieger JL, Palmer-Wackerly A, Dailey P, Krok J, Schoenberg N, & Paskett E. Comprehension of randomization and uncertainty in cancer clinical trials decision-making among rural, Appalachian patients. Journal of Cancer Education. 2015; 30: 743-8. PMCID: PMC4792119.

Krieger JL, Palmer-Wackerly A, Krok-Schoen J, Dailey P, Wojno J, Schoenberg N, Paskett E, & Dignan M. Caregiver perceptions of their influence on cancer treatment decision making.  Journal of Language and Social Psychology. 2015; 34:599-603.

Krieger JL. Family communication about cancer treatment decision-making. In E. Cohen (Ed.), Communication Yearbook. 2014; 38 (pp. 279-305). New York: Routledge.

Krieger JL. Last resort or roll of the die? Exploring the role of metaphors in cancer clinical trials education among medically underserved populations. Journal of Health Communication. 2014; 19(10):1161-77. PMID: 23725021.


Research Keywords

Translational science, health communication, science communication, message design, community-based participatory research, metaphors

Research Areas

  • Health and Science Communication
  • International and Cross-Cultural Communication
  • Strategic Communication


Syllabi from the current and three previous semesters: