Yuan Nan
Ph.D.
Yuan Nan is a Ph.D. student and graduate assistant at the University of Florida College of Journalism and Communications. Her research primarily focuses on children’s culture and media in the digital era, including the impact of social media, artificial intelligence, and virtual influencers.
Yuan obtained her first Ph.D. in Management and has published multiple academic works and presentations. She serves as a mentor in the International Research Society for Children’s Literature (IRSCL) Mentoring Programme (2024–present) and as a reviewer for journals such as the Asia Pacific Journal of Marketing and Logistics and Young Consumers.
From October 2023 to June 2025, she was a visiting scholar in the Department of English at the University of Florida, where she worked on cross-cultural studies of children’s literature. Prior to her doctoral studies, she worked extensively in publishing as an editor and manager, leading children’s book production, marketing, and cross-cultural projects.
Education
Visiting Scholar, Adolescents’ and Children’s literature, University of Florida
Ph.D., Management, Ocean University of China
M.A., Children’s literature, Ocean University of China
B.A., Journalism, Ocean University of China
News
Research
Publications
Nan, Y., & Chen, H. (2024). Continuous “Planting A Seed of Interest”: Children’s Book Marketing Strategies on Xiaohongshu. Young Consumers, 26(1), 61-78. DOI: 10.1108/YC-05-2024-2079
Nan, Y. (2021). A study of Chinese children’s book publishing industry based on industrial organization theory. Beijing Yanshan Press.
Presentations
Nan, Y., Chen, H., & Perpich, E. (2025). Reimagining belonging on Rednote: Cross-cultural social media migration and media dependency. Paper presented at AEJMC 2025 Annual Conference, San Francisco, CA.
Nan, Y., & Chen, H. (2025). The untarnished image: Consumer perceptions of anime-like virtual influencers and their endorsement. Paper presented at ICORIA 2025 conference, Rotterdam, the Netherlands.
Nan, Y. (2025). Artificial intelligence and children’s digital culture: Effects on reading, education, and creativity. Paper presented at the Children’s Literature Association Annual 2025 Conference (online).
Nan, Y. (2024). Text and context: Strategies and struggles of children’s literature translation in China. Paper presented at the PAMLA 2024 Annual Conference, Palm Springs, CA.
Nan, Y., & Chen, H. (2024). From social media communication to market success: The diffusion of knowledge comics in China. Paper presented at the FCA 2024 Annual Conference (virtual).
Nan, Y., & Hu, Y. (2024). A cross-cultural communication perspective: The emergence and development of “children’s literature” concepts in China under American influence in the early 20th century. Paper presented at the International Children’s Literature Symposium, Qingdao, China.
Nan, Y. (2024). Seeking direction amid turbulence: The current status and challenges of China’s children’s book publishing industry. Paper presented at the Children’s Literature Association 2024 Annual Conference, Madison, WI.
Nan, Y. (2024). Children’s knowledge comics in China: Seeking balance in development. Paper presented at the Annual Conference on Comics and Graphic Novels, Gainesville, FL
Publications
Nan, Y., & Chen, H. (2024). Continuous “Planting A Seed of Interest”: Children’s Book Marketing Strategies on Xiaohongshu. Young Consumers, 26(1), 61-78. DOI: 10.1108/YC-05-2024-2079
Nan, Y. (2021). A study of Chinese children’s book publishing industry based on industrial organization theory. Beijing Yanshan Press.
Presentations
Nan, Y., Chen, H., & Perpich, E. (2025). Reimagining belonging on Rednote: Cross-cultural social media migration and media dependency. Paper presented at AEJMC 2025 Annual Conference, San Francisco, CA.
Nan, Y., & Chen, H. (2025). The untarnished image: Consumer perceptions of anime-like virtual influencers and their endorsement. Paper presented at ICORIA 2025 conference, Rotterdam, the Netherlands.
Nan, Y. (2025). Artificial intelligence and children’s digital culture: Effects on reading, education, and creativity. Paper presented at the Children’s Literature Association Annual 2025 Conference (online).
Nan, Y. (2024). Text and context: Strategies and struggles of children’s literature translation in China. Paper presented at the PAMLA 2024 Annual Conference, Palm Springs, CA.
Nan, Y., & Chen, H. (2024). From social media communication to market success: The diffusion of knowledge comics in China. Paper presented at the FCA 2024 Annual Conference (virtual).
Nan, Y., & Hu, Y. (2024). A cross-cultural communication perspective: The emergence and development of “children’s literature” concepts in China under American influence in the early 20th century. Paper presented at the International Children’s Literature Symposium, Qingdao, China.
Nan, Y. (2024). Seeking direction amid turbulence: The current status and challenges of China’s children’s book publishing industry. Paper presented at the Children’s Literature Association 2024 Annual Conference, Madison, WI.
Nan, Y. (2024). Children’s knowledge comics in China: Seeking balance in development. Paper presented at the Annual Conference on Comics and Graphic Novels, Gainesville, FL