Graduate Student Directory

Hayley Markovich

Ph.D.
Science/Health Communication

Bio

Hayley T. Markovich is a Doctoral Candidate in the College of Journalism and Communications at the University of Florida. She is also earning certificates in Health Communication and Women’s Studies. She is a media studies scholar focusing on race and gender portrayals of illness and disease. Specifically, her research interests focus on three areas: (1) strategic health communication campaigns and news coverage of health topics, (2) cultural influences on health meanings and treatment preferences and (3) health information and communicating about health/presenting health in new media and popular culture spaces. She approaches her research using qualitative methods, cultural/critical lenses, and interpretivist approaches including critical discourse analysis, thematic analysis, visual analysis. She currently serves as Head of the AEJMC Graduate Student Interest Group (GSIG).

Education

M.A. Communication, Auburn University, 2018
B.A., Public Relations & Strategic Communications and Literary Studies, American University, 2016

News

Publications

Refereed Journal Articles

Markovich, H. (2021). Severe allergies and price increases: How news frames of the 2016 EpiPen crisis continue the conversation of U.S. pharmaceutical pricing. Journal of Public Interest Communications, 5(1), 78-99. DOI: 10.32473/jpic.v5.i1.p78

Book Chapters

Grant, R., & Markovich, H. T. (2021). “Then We Show Ourselves:” Resisting Immigration in Party of Five Reboot. In Immigrant Generations, Media Representations, and Audiences (pp. 67-85). Palgrave. DOI: 10.1007/978-3-030-75311-5_4

Markovich, H. (2021). “….And I have short-term memory loss”: Understanding presentations of mental health in Pixar’s Finding Nemo and Finding Dory through communication theory of identity. In Quieting the Madness: Entertainment Media’s Shift into More Accurate Depictions of Mental Illness. (pp. 24-36). Routledge. DOI: 10.4324/9781003011668

Presentations

Markovich, H., Grant, R., & Burden, R. (2022). Representations of Black women and heart disease: A visual critical discourse analysis of the Release the Pressure campaign. at 72nd Annual International Communication Association Conference, Paris, France.

Markovich, H., Shelton, S. S., & Bradshaw, A. S. (2022). Disrupting the state of health? Analyzing morning news about women’s wellness. at AEJMC Southeast Colloquium 2022, Memphis, TN.

Markovich, H., Bradshaw, A., Treise, D., & Cretul, M. (2021). You can have it all with medicine: A qualitative analysis of gender in DTC advertisements. Oral Presentation at AEJMC, virtual.

Markovich, H. (2021). Women’s hearts, men’s rights: Reinforcing patriarchy in heart disease online. Paper/Poster at 107th Annual National Communication Association Conference, Seattle, WA.

Markovich, H. (2021). Race-conscious public health: A critical discourse analysis of the Release the Pressure Campaign. Paper/Poster at Association for Education in Journalism and Mass Communication.

Markovich, H. (2021). There’s a community aspect to all of this’: Understanding women’s health experiences in the Bodies podcast. Paper/Poster at D.C. Health Communication Conference.

Markovich, H., Bradshaw, A., Treise, D., & Cretul, M. (2020). You Can Have It All with Medicine: A Qualitative Analysis of Gender in DTC Advertisements. Paper/Poster at Association for Education in Journalism and Mass Communication.

Markovich, H., Bradshaw, A., Treise, D., & Cretul, M. (2020). You Can Have It All with Medicine: A Qualitative Analysis of Gender in DTC Advertisements. Paper/Poster at Association for Education in Journalism and Mass Communication.

Markovich, H. (2020). It’s not neat lines and simple explanations: Exploring how women navigate gender-biased healthcare and medical mysteries. Paper/Poster at 106th Annual Conference National Communication Association.

Markovich, H., & Bradshaw, A. (2020). You Can Have It All with Medicine: A qualitative analysis of gender in DTC advertisements. Paper/Poster at AEJMC.

Markovich, H., Treise, D., & Chen, X. (2020). So I talked to my doctor: How DTC commercials present experiences and treatment of depression. Paper/Poster at Kentucky Conference on Health Communication.

Markovich, H. T. (2019). Severe allergies and price increases: How news frames of the 2016 EpiPen crisis continue the conversation of U.S. pharmaceutical pricing. Paper/Poster at Association of Education in Journalism and Mass Communication, Toronto, Canada.

Research

Specialization

Health Communication, Women's Studies