Audience Archives

Audience
Media Industry and Consumers
Sports

Digital Media Key in Reaching Fantasy Sports Users

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?

Posted: Friday May 17, 2019

Audience
Media Industry and Consumers

Spoilers Go Bump in the Night

For years, spoilers have been the bane of entertainment media audiences everywhere. The word itself has become almost synonymous with ruined enjoyment. But, are spoilers really that bad?

Posted: Tuesday April 30, 2019

Audience

How to Counter Violence in Media

Seeing violence in media that sanitize, justify or trivialize violent acts may normalize it and make it more enjoyable. Frank Waddell, assistant professor of Journalism, worked with a team of researchers to examine techniques for reducing the effects of viewing violence in media.

Posted: Tuesday November 28, 2017

Audience

Audience Analytics 101

To be competitive in today’s information environment, companies must learn to not only trust audience data, but leverage it to better serve audiences and bottom lines.

Posted: Tuesday July 25, 2017

Audience

Chasing Clicks: What Seinfeld Teaches Us

Audience analytics is about knowing how to interpret, and even ignore, the data at hand and instead understand how the audience and your goals can converge.

Posted: Monday July 24, 2017

Audience

Harnessing Audience Curiosity to Power Student Newsrooms

In North Florida, few local media outlets ask their audience: What do you wonder? What should we investigate? We are. Our Innovation News Center is experimenting with audience-powered journalism.

Posted: Thursday July 20, 2017

Audience
Trust

Navigating the Fake News Landscape

To understand why fake news stories are successful, we must understand our human tendency to believe what we read, but that doesn’t mean our natural instincts can’t be reversed.

Posted: Thursday June 29, 2017

Audience
Trust

Why People Share Fake News

Why do people fall for fake news and share false contents? There is no single answer. But, Paul Mena, former BBC reporter and CJC graduate student, is currently looking for answers.

Posted: Wednesday June 28, 2017

Audience
Trust

Fake News Isn’t New; History Offers A Way To Fight It

Fake news is nothing new. Rich Shumate, media historian and CJC Ph.D. candidate, takes us through a piece of its history.

Posted: Wednesday June 21, 2017

Audience
Trust

What Universities Can Do About Digital Literacy in the Age of Fake News

People can’t differentiate between paid advertising and editorial content. Here are five ways to increase media literacy.

Posted: Thursday June 8, 2017

Audience

What Makes a Better Facebook Post

For health organizations seeking to reach audiences through Facebook, how posts are worded has an impact on who engages with them.

Posted: Friday April 21, 2017

Audience
Trust

Fake News, Censorship and the Third-Person Effect

Many believe that they can spot fake news, while others out there surely will be duped. This is consistent with what research refers to as the third-person effect.

Posted: Monday March 13, 2017

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