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Artificial Intelligence

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Trust

Using Alternative Sources to Decrease Partisan Biases in the Fact-Checking Process

Fact-checking that was presented as being generated by AI or through crowdsourcing resulted in significantly reduced levels of “motivated reasoning” compared to using human experts.

Posted: Friday September 29, 2023

AI
Audience
Trust

Do Consumers Trust AI in the News-Production Process?

Researchers conducted a study asking participants to assess their preferred level of AI integration in the discovery and information-gathering phase and the writing and editing phase of news production.

Posted: Wednesday September 20, 2023

AI
Audience
Communication and Technology

AI- or Human-Written Scripts? It May Not Make a Difference to Viewers

As screenwriters strike to ensure job security in the face of generative AI, researchers set out to gauge audience reactions to works of short fiction written by ChatGPT and a version of the ChatGPT story edited by the researchers themselves.

Posted: Monday August 28, 2023

AI
Audience
Communication and Technology

Research Fridays: Rise of Non-Human Agents in (Strategic) Communication

Research Fridays features faculty and graduate students from CJC presenting current research to their colleagues. On April 7, 2023, Advertising Assistant Professor Won-Ki Moon presented “Rise of Non-Human Agents in (Strategic) Communication.”

Posted: Wednesday April 19, 2023

AI
Communication and Technology

Hanging Out with My Pandemic Pal: Voice Assistants as Human Agents During COVID 19

With limited human interaction during COVID, many people turned to voice assistants for connection. But what exactly led people to anthropomorphize nonhuman agents like voice assistants during COVID-19? This study explores that question.

Posted: Friday April 14, 2023

AI
Trust

User Perceptions and Trust of Fake News Detection Technology

The proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news?

Posted: Monday March 6, 2023

AI
Communication and Technology

Perceived Humanness of Online Chat Agents

Organizations are adopting live-chat systems that employ either human agents or AI-driven conversational agents. How consumers perceive these live-chat conversations is important in understanding how organizations build strong relationships with them.

Posted: Monday February 20, 2023

AI
Communication and Technology

Using Artificial Intelligence to Analyze Consumer Sentiment

Many brands incorporate social issues into their social media campaigns and use AI to analyze consumer responses. This research looks at which type of algorithms are most effective in analyzing consumer sentiment.

Posted: Monday October 31, 2022

AI

How the Perceived Economic Risk of Workplace AI Affects Sharing of Risk Information

Artificial intelligence is projected to reshape the global economy. Automation technology is already permeating a broad spectrum of industries worldwide. One area of inquiry that has been given less attention is assessing how the presentation of AI in the workforce affects people’s perceptions about the technology.

Posted: Sunday October 23, 2022

AI
Communication and Technology

When the Machine Learns from Users, is it Helping or Snooping?

Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods they might like?

Posted: Thursday October 13, 2022

AI
Communication and Technology

Before the Algorithm, What’s in the Imagination?

Algorithms suffer from inherent bias due to human imagination, or lack thereof. Associate Professor Jasmine McNealy explains that it’s critical to mitigate the potential harm human intervention can have on developing algorithms by asking essential questions.

Posted: Tuesday October 4, 2022

AI
Communication and Technology

My Tutor is an AI: The Effects of Involvement and Tutor Type on Perceived Quality, Perceived Credibility, and Use Intention

Artificial Intelligence is now being used to help tutor students at all educational levels. This research explores whether or not AI tutors are as effective as human tutors, specifically in language and writing education.

Posted: Tuesday August 16, 2022
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