Jinping Wang, Ph.D.

Assistant Professor - Department of Advertising

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Jinping Wang is an Assistant Professor in the Department of Advertising at the University of Florida. She obtained her Ph.D. in Mass Communications from the Pennsylvania State University. Prior to joining the College, she served as an assistant professor at the School of Journalism and Communication at the Chinese University of Hong Kong.

Wang’s research interests lie at the intersection of psychological effects of new media and persuasive communication, focusing on how affordances of media technologies shape communication behaviors and persuasion effectiveness. She has authored or co-authored several peer-reviewed articles in leading journals, including the Journal of Computer-Mediated Communication, Communication Research, Health Communication, and Proceedings of CHI Conference on Human Factors in Computing Systems, among others. Her work has been recognized with top paper awards from national and international communication conferences organizations, such as the Association for Education in Journalism and Mass Communication and the International Communication Association.

Before entering academia, she gained practical experience in various fields, including strategic communications, product management, and social media data analytics.

Areas of Expertise

Artificial Intelligence (AI), Human-Machine Communication, Media Psychology and Media Effects, Strategic Communication

Education

Ph.D., Mass Communications from Pennsylvania State University
M.A. in Communication Studies, Renmin University of China in Beijing
B.A. in Advertising, Renmin University of China in Beijing

News

• UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2025 AAA Annual Conference (March 12, 2025)
• Study: Sharing Social Media Posts Before Clicking on Their Content May Spread Misinformation (January 16, 2025)
• Spreading Misinformation with Careless Sharing (January 10, 2025)
• Study: Social Media Engagement Can Have an Effect on the Outcome of Political Races (November 26, 2024)
• How Chatbots Can Effectively Communicate Science Information (November 29, 2023)
• All News About Jinping Wang

Publications

Refereed Journal Articles

Wang, J., Sundar, S. S., & Ram, N. (2024). Can Social Media Engagement Predict Election Results? Bandwagon Effects of Tweets About US Senate Candidates. Social Media + Society, 10(4). DOI: 10.1177/20563051241298449

Sundar, S., Snyder, E. C., Liao, M., Yin, J., Wang, J., & Chi, G. (2024). Sharing without clicking on news in social media. Nature Human Behaviour, 1-13. DOI: 10.1038/s41562-024-02067-4

Peng, L., Wang, J., Zheng, N., & Guo, X. (2024). Traversing Emotional Spaces: Social Media Affordances and Emotion Regulation in Times of Physical Isolation. Social Media + Society, 10(1), 1-11. DOI: 10.1177/20563051241237273

Liao, M., Wang, J., Chen, C., & Sundar, S. S. (2023). Less vigilant in the mobile era? A comparison of information processing on mobile phones and personal computers. New Media and Society. DOI: 10.1177/14614448231209475

Wang, J., Qu, J. G., & Leo-Liu, J. (2023). An Algorithmically Woven Community: Disclosing Mental Illness and Connecting with Similar Others on an Algorithm-Mediated Platform in China. Social Media + Society, 9(4). DOI: 10.1177/20563051231205596

Wang, J., & Peng, L. (2023). Striking an Emotional Chord: Effects of Emotional Appeals and Chatbot Anthropomorphism on Persuasive Science Communication. Science Communication, 45(4), 485-511. DOI: 10.1177/10755470231194583

Research

Specialization

Artificial Intelligence (AI), Human-Machine Communication, Media Psychology and Media Effects, Strategic Communication

Courses

• ADV 3001 - Advertising Strategy - section 08E1 - Spring 2025 (PDF)
• COM 6715 - Research Lifecycle - Spring 2025 (PDF)
• ADV 3001 - Advertising Strategy - section 1H32 - Fall 2024 (PDF)
• ADV 3500 - Digital Insights - section 0311 - Fall 2024 (PDF)
• ADV 3001 - Advertising Strategy - Spring 2024 (PDF)
• MMC 6936 - Mixed Methods - Spring 2024 (PDF)