Change, particularly organizational change, can be difficult for many people. By supporting change through positive leadership communication practices, employees are more apt to be open to supporting that change. This brings with it a wealth of potential for positive and productive business practices.

Despite the crucial role of executive leadership communication during change, knowledge on how to conduct such leadership communication is lacking. University of Florida College of Journalism and Communications Public Relations Associate Professor Rita Men, with doctoral student April Yue and Dr. Yonghong Liu from the University of North Carolina, wanted to explore how charismatic executive leadership communication could nurture employee trust, thus positively affect employee reactions to change.

READ MORE

Posted: October 21, 2020
Category: Digest Only