Research and Insights: How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention
Social media and its impact on corporate communication is significant. Posting on social media is a way for a CEO to humanize themselves as well as their company, thus building rapport and organizational identification that is arguably good for business.
Researchers at the University of Florida College of Journalism and Communications, led by doctoral student Cen April Yue, wanted to better understand the role of CEO as “chief engagement officer,” with a focus on CEO’s social media content disclosure as a tool for branding and public relations.
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