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How Do CEOS Communicate on Twitter? A Comparative Study between Fortune 200 Companies and Top Startup Companies

Social media has become an increasingly relevant and cost-effective way for organizations to build their brand and their business. The demand for an organization to have an online presence is acute as both the general public and stakeholders become increasingly visible online, and expect the same from corporate leadership.

University of Florida College of Journalism and Communications doctoral candidate April Yue, alumni Patrick Thelen and Katy Robinson, both Ph.D. 2019, and Public Relations Associate Professor Rita Men wanted to understand how CEOs of Fortune 200 companies are using Twitter versus those at startup companies. Twitter was selected for this study because, together with LinkedIn, they are the two social media platforms being used most frequently among CEOs.


Posted: February 13, 2020
Category: Digest Only