Research

The CDC on Instagram: Tracking Posts about COVID-19 Undergraduate students are needed to assist with a research project about Instagram and the Centers for Disease Control and Prevention (CDC). This research examines the posts made by the CDC on Instagram about COVID-19, and examines the message features and persuasive elements…

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

University of Florida STEM Translational Communication Center Director Janice Krieger and a team of researchers have been awarded a $3.04 million, five-year grant from the National Institutes of Health (NIH) to test the efficacy of using virtual technology to increase colorectal cancer screening among rural and minority patients. This is…

Digital sites continue to be the primary source of news for young adults, but users of online-only news sites don’t feel as informed as those using sites affiliated with traditional media. More than half of young adults who prefer traditional news sites said they were “very informed,” a rating chosen…