Jay Hmielowski

Past research has suggested that the way conservative media frames and communicates messages to its audiences is distinct from both liberal partisan outlets and mainstream, non-partisan media. However, with the recent surge of partisan media being used by the public, researchers at the University of Florida College of Journalism and…

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Posted: November 30, 2022

A new study has found that ideological extremity and partisanship strength correlate with the use of easier-to-read language. The findings by Jay Hmielowski, University of Florida College of Journalism and Communications (UFCJC) Public Relations associate professor, and UFCJC doctoral student Jessica Sparks are featured in “At the Extremes: Assessing Readability,…

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Posted: November 17, 2022

A new study has found that cultivating trust in artificial intelligence (AI) requires an understanding of how the general public perceives and shares news about AI and not just the perspectives of experts and policymakers. The findings by Jay Hmielowski, University of Florida College of Journalism and Communications Public Relations…

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Posted: September 14, 2022

The University of Florida College of Journalism and Communications (UFCJC) today announced promotions for five faculty members. Eric Esterline, Media Production, Management, and Technology lecturer in sports media and communication and director of the Sports Journalism and Communication Program, has been promoted to senior lecturer. Esterline originally joined the College…

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Posted: July 1, 2022

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from March 3-5. Public Relations Associate Professor Rita Men and doctoral students Jie Jin, Renee Mitson, Yufan Sunny Qin, and Marc Vielledent will receive the…

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Posted: March 2, 2022

Persuasive messaging isn’t what it used to be—at least when it comes to scientific facts. In our polarized political environment, scientific knowledge alone is not always enough to inspire change or action. When it comes to environmental topics in particular, imparting such information without a careful strategy is often ineffective…

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Posted: February 4, 2022

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Are You Threatening Me? Identity Threat, Resistance to Persuasion, and Boomerang Effects in Environmental Communication” published in Environmental Communication on Nov. 25. Hmielowski and Yanni Ma from Oregon State University examined resistance…

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Posted: December 10, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Laugh, But Don’t Seek: A Reassessment of the Gateway Hypothesis” published in the International Journal of Communication, Vol. 15, 2021. Hmielowski and Michaele Myers examined the gateway hypothesis which argues that political…

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Posted: October 20, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Clearing the Smog? Examining the Relationship Between Traditional Media Versus Nontraditional Internet-Based Media and Risk Information Seeking in China” published in the International Journal of Communication, Vol. 15 (2021). Hmielowski and co-authors…

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Posted: October 1, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski and CJC doctoral students Eve Heffron and Michael Munroe are the co-authors of “You’ve Lost That Trusting Feeling: Diminishing Trust in the News Media in Rural Versus Urban U.S. Communities” published in The Social Science Journal…

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Posted: September 13, 2021

Levels of political polarization continue to escalate in the U.S., causing an increasingly wide chasm between liberals and conservatives. Existing research suggests that this divide could be engendered in part because certain segments of the population rely heavily on partisan media outlets as a source of news. University of Florida…

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Posted: September 7, 2021

The U.S. is currently moving forward with modernizing the energy grid. Part of that process involves updating the meters that track electricity use on people’s houses. Currently, most houses use old analog meters to assess electricity use. Most of these analog meters are currently being replaced with smart meter technology.…

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Posted: April 20, 2021