Partisanship, Politics and Place: How Media Shape Perception of Rural America

Thursday January 16, 2025

While traditional media research has focused on how news coverage shapes perceptions of racial, ethnic and religious groups, less is known about media’s role in influencing how people feel about others based on where they live. Researchers wanted to know what predicts people’s feelings toward individuals living in rural parts of the U.S.

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Jieun Shin joins Journal of Communication Editorial Board

Monday January 8, 2024

Jieun Shin, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor, has joined the editorial board of the Journal of …

How Elections Influence Voters’ Media Consumption

Wednesday November 8, 2023

There’s a mountain of political research on voters’ media engagement immediately prior to an election, but far less is known about their news consumption right afterward. This study sheds light on voters’ media use in the wake of their candidate’s win or loss in an election.

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New Study Examines Information-Seeking Behaviors Following U.S. Presidential Elections

Monday October 9, 2023

A new study suggests that individuals whose candidate lost an election use pro-attitudinal media to repair their identity or engage in information utility behaviors by seeking out counter-attitudinal …

Study: News Media Use Can Impact Perceived Psychological Distance to COVID-19

Wednesday September 6, 2023

A new study has found that conservative media use is associated with greater perceived distance to COVID-19, while less partisan news use is associated with a smaller perceived distance. The findings …

UFCJC Doctoral Student and Jay Hmielowski Receive 2023 AEJMC Collaborative Scholar Award

Tuesday August 1, 2023

University of Florida College of Journalism and Communications (UFCJC) doctoral student Alexandrea Matthews is the recipient of one of two Association for Education in Journalism and Mass …

Country Roads and Cityscapes: The Relationship Between Place-Based Identity And Feelings Toward Journalists

Thursday May 4, 2023

Current efforts to increase trust by fact-checking and increased transparency are respectable but minimally effective. They largely offer tactic over strategy, disregarding a major player in perspective-building: where people live.

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Jay Hmielowski Comments on How America’s Culture War Has Extended To Medicine

Friday January 20, 2023

Jay Hmielowski, University of Florida College of Journalism and Communications (UFCJC) Public Relations associate professor, was quoted in “America’s Culture Wars Extend Into Medicine” …

Partisan Media Is Easier to Read and More Negative Than Mainstream Media, Research Confirms

Wednesday November 30, 2022

Past research has suggested that the way conservative media frames and communicates messages is distinct from both liberal partisan outlets and mainstream, non-partisan media. But current research suggests that conservative and liberal messaging approaches are not that different.

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Study: Extremely Partisan Media Features Easier-to-Read Language Than Non-Partisan Media

Thursday November 17, 2022

A new study has found that ideological extremity and partisanship strength correlate with the use of easier-to-read language. The findings by Jay Hmielowski, University of Florida College of …

Five UFCJC Faculty Receive Promotions

Friday July 1, 2022

The University of Florida College of Journalism and Communications (UFCJC) today announced promotions for five faculty members. Eric Esterline, Media Production, Management, and Technology lecturer …

CJC Public Relations Faculty and Staff Will Present and Receive Awards at IPRRC 2022

Wednesday March 2, 2022

University of Florida College of Journalism and Communications faculty and doctoral students will be presenting at the International Public Relations Research Conference in Orlando, Florida from …

Are You Threatening Me? Identity Threat, Resistance to Persuasion, and Boomerang Effects in Environmental Communication

Friday February 4, 2022

In our polarized political environment, scientific knowledge alone is not always enough to inspire change or action. When it comes to environmental topics in particular, imparting such information without a careful strategy can often have the opposite effect of the desired behavior.

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Jay Hmielowski Co-Authors Article on Increasing Resistance to Persuasive Environmental Communication

Friday December 10, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Are You Threatening Me? Identity Threat, Resistance to …

Jay Hmielowski Co-Authors Article on Gateway Hypothesis Reassessment

Wednesday October 20, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Laugh, But Don’t Seek: A Reassessment of the Gateway …

Jay Hmielowski Co-Authors Article on the Relationship Between Traditional and Nontraditional Media When Seeking Risk Information in China

Friday October 1, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Clearing the Smog? Examining the Relationship Between …

Jay Hmielowski and Two CJC Doctoral Students Co-Author Article on Diminishing News Media Trust in U.S. Rural Versus Urban Areas

Monday September 13, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski and CJC doctoral students Eve Heffron and Michael Munroe are the co-authors of …

How Conservative and Liberal Media Reinforce Political Beliefs

Tuesday September 7, 2021

Levels of political polarization continue to escalate in the U.S., causing an increasingly wide chasm between liberals and conservatives. New research explores whether liberal and conservative news outlets contributed to this political divide and increased polarization.

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Understanding Public Support for Smart Meters: Media Attention, Misperceptions, and Knowledge

Tuesday April 20, 2021

Despite the urgency to modernize the nation’s power grid, there has been some public resistance to installing smart meters on people’s homes. Like any topic, misinformation has spread through the public resulting in false perceptions about health, privacy and costs.

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Jay Hmielowski Co-Authors Article on Smart Meter Technology Perceptions

Tuesday January 5, 2021

University of Florida College of Journalism and Communications Public Relations Assistant Professor Jay Hmielowski is the co-author of “Understanding Public Support for Smart Meters: Media …