Fantasy sports

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Fantasy Sport Usage and Multiplatform Sport Media Consumption Behaviors” published in Sport Marketing Quarterly, Vol. 29, Issue 3. Chan-Olmsted and Dae Hee Kwak investigated the role of playing fantasy…

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Posted: October 12, 2020

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place? A recent study designed…

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Posted: May 17, 2019