audience analytics

The University of Florida College of Journalism and Communications today announced the addition of an Audience Analytics graduate certificate to its award-winning online master’s program. The certificate will be offered starting in spring 2021. The program is designed to help students understand today’s audiences and consumers and their preferences and…

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Posted: December 8, 2020

  Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online Masters’ program in Audience Analytics, was the author of “Catapult Your Career by Tracking and Analyzing Human Behavior,” published in American Psychological Association Psychology Student Network September 2017 edition. In…

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Posted: October 4, 2017

Research & Insights

Audience Analytics 101

Weather affects the foods we crave, so it’s no surprise that people drink more hot chocolate in the winter and sweet tea in the summer. But did you know that juice sales spike when it’s windy outside?  Not all correlations of weather condition and brand sales are intuitive, so this…

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Posted: July 25, 2017

On July 5, 1989, a pilot episode of a new sitcom called The Seinfeld Chronicles aired on NBC. It received good, but not great, ratings for the time, coming in second on the night overall. The network debated whether or not to purchase more episodes; during testing, audiences did not…

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Posted: July 24, 2017