Artificial Intelligence

By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is…

A new study has found that manipulating social robots’ facial and kinetic cues can induce medium-to-large-sized effects on users’ social presence and trust. The findings by Kun Xu, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology assistant professor in emerging media, UFCJC doctoral student…

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

Algorithms are becoming pervasive in our daily lives, from recommending what movies we should watch to determining who should be approved for loans or certain medical care. But algorithms suffer from inherent bias due to human imagination, or lack thereof. Algorithmic systems are representative of the person creating them and…

Artificial Intelligence is now being used to help tutor students at all educational levels. AI tutors can enhance learning outcomes such as facilitating various teaching-learning practices within and outside the classroom, supporting students 24/7, and providing students from economically disadvantaged areas access to all kinds of learning materials without being…

We are pleased to announce that applications are now open for AI Diversity Fellowships! Funded by a grant from the National Science Foundation and in partnership with Florida A&M University, UF undergraduate students in ANY major who are interested in AI and working towards their Certificate in AI Fundamentals and…

As artificial intelligence (AI) technology has advanced, its use has expanded to a range of industries, including broadcast news. AI could be used in place of a human weather newscaster, for example, if a human is not available during a weather emergency. Yet little research exists that looks at how…

On May 13, Jasmine McNealy, University of Florida College of Journalism and Communications Telecommunication associate professor and and associate director of the Marion B. Brechner First Amendment Project, discussed ethical issues related to AI at UF’s AI Town Hall.  A transcript of the video is below the video. Hello, my…

By Lenore Devore, B.S. Journalism 1984 Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening. In collaboration with Public Relations Department Chair Marcia DiStaso,…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.