Artificial Intelligence

As artificial intelligence (AI) technology has advanced, its use has expanded to a range of industries, including broadcast news. AI could be used in place of a human weather newscaster, for example, if a human is not available during a weather emergency. Yet little research exists that looks at how…

On May 13, Jasmine McNealy, University of Florida College of Journalism and Communications Telecommunication associate professor and and associate director of the Marion B. Brechner First Amendment Project, discussed ethical issues related to AI at UF’s AI Town Hall.  A transcript of the video is below the video. Hello, my…

By Lenore Devore, B.S. Journalism 1984 Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening. In collaboration with Public Relations Department Chair Marcia DiStaso,…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

This story originally appeared in the Feb. 18 edition of the UF at Work newsletter. For more on CJC’s AI activity, visit: www.jou.ufl.edu/ai. The College of Journalism and Communications is a leader in preparing the next generation of communication professionals and scholars. The strength of its programs, faculty, students and…

Artificial Intelligence (AI) has a color problem. Various studies have demonstrated how African Americans, in particular, are negatively affected by AI-based algorithms. For example, a 2019 article in Nature reported on a study that showed that an algorithm widely used in U.S. hospitals to allocate health care to patients has…

Trust in artificial intelligence (AI) and how that translates to media management and consumer strategy is driving Sylvia Chan-Olmsted’s studies. “Trust is an essential issue,” said Chan-Olmsted, a professor in the Department of Telecommunication and director of Media Consumer Research. “We are studying human/AI collaboration that is anchored on trust…

With a 2020 Google Award for Inclusion Research in hand, Jasmine McNealy is in the preliminary stages of a new research project to study how marginalized and vulnerable communities are being proactive and educating themselves about the opportunities and threats of artificial intelligence (AI). McNealy, associate director of the Marion…

When Huan Chen started researching how consumers think about and perceive artificial intelligence in marketing communications, she was surprised at a major finding: They understand marketing and think it’s unavoidable today. “Marketing companies and organizations will take advantage of new technology,” said Chen, and consumers understand that, just like they…

Tom Kelleher’s research on how people perceive artificial intelligence is leading him to pursue another angle: How that will help organizations determine how conversational their AI is. The Associate Dean in the University of Florida College of Journalism and Communications Division of Graduate Studies and Research has been studying “conversational…