Artificial Intelligence

Research & Insights

There is No Trolley Problem

On May 13, Jasmine McNealy, University of Florida College of Journalism and Communications Telecommunication associate professor and and associate director of the Marion B. Brechner First Amendment Project, discussed ethical issues related to AI at UF’s AI Town Hall.  A transcript of the video is below the video. Hello, my…

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Posted: June 1, 2021

By Lenore Devore, B.S. Journalism 1984 Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening. In collaboration with Public Relations Department Chair Marcia DiStaso,…

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Posted: April 21, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

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Posted: April 3, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

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Posted: April 3, 2021

This story originally appeared in the Feb. 18 edition of the UF at Work newsletter. For more on CJC’s AI activity, visit: www.jou.ufl.edu/ai. The College of Journalism and Communications is a leader in preparing the next generation of communication professionals and scholars. The strength of its programs, faculty, students and…

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Posted: February 18, 2021

Artificial Intelligence (AI) has a color problem. Various studies have demonstrated how African Americans, in particular, are negatively affected by AI-based algorithms. For example, a 2019 article in Nature reported on a study that showed that an algorithm widely used in U.S. hospitals to allocate health care to patients has…

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Posted: February 8, 2021

Trust in artificial intelligence (AI) and how that translates to media management and consumer strategy is driving Sylvia Chan-Olmsted’s studies. “Trust is an essential issue,” said Chan-Olmsted, a professor in the Department of Telecommunication and director of Media Consumer Research. “We are studying human/AI collaboration that is anchored on trust…

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Posted: December 12, 2020

With a 2020 Google Award for Inclusion Research in hand, Jasmine McNealy is in the preliminary stages of a new research project to study how marginalized and vulnerable communities are being proactive and educating themselves about the opportunities and threats of artificial intelligence (AI). McNealy, associate director of the Marion…

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Posted: December 12, 2020

When Huan Chen started researching how consumers think about and perceive artificial intelligence in marketing communications, she was surprised at a major finding: They understand marketing and think it’s unavoidable today. “Marketing companies and organizations will take advantage of new technology,” said Chen, and consumers understand that, just like they…

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Posted: December 12, 2020

Tom Kelleher’s research on how people perceive artificial intelligence is leading him to pursue another angle: How that will help organizations determine how conversational their AI is. The Associate Dean in the University of Florida College of Journalism and Communications Division of Graduate Studies and Research has been studying “conversational…

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Posted: December 12, 2020

A story written by a journalist with assistance from artificial intelligence — the man/machine model – is perceived as the least biased and most credible news story, and organizations that provide that information about automation in a byline at the top of the story provide readers with much-needed transparency. Those…

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Posted: December 12, 2020

Kun Xu, University of Florida College of Journalism and Communications Telecommunication assistant professor in emerging media, has been named a 2020-2021 UF Global Fellow by the UF International Center and the Office of Global Research. As a fellow, Xu will conduct a study of how users’ feedback, social groups, and…

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Posted: December 11, 2020