Research Methodologies : Structural Equation Modeling
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Matthew Barnidge, Ph.D.
Associate Professor - Department of Journalism
Research Areas & Methodologies:AI and Emerging Technology, Computational Methods, Content Analysis, Experimental, Faculty, Journalism, Multi-level Modeling, Political Communication, Structural Equation Modeling, Survey
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Rebecca Frazer, Ph.D.
Assistant Professor - Department of Public Relations
Research Areas & Methodologies:Cultural and Social Change, Experimental, Faculty, Media Entertainment, Media Psychology, Mixed Methods, Political Communication, Public Interest Communications, Strategic Communication, Structural Equation Modeling, Survey, Visual Communication
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Frank Waddell, Ph.D.
Associate Professor and Associate Chair - Department of Journalism
Research Areas & Methodologies:AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Journalism, Media Entertainment, Media Psychology, Structural Equation Modeling, Survey, Trust in Media
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Jinping Wang, Ph.D.
Assistant Professor - Department of Advertising
Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Experimental, Faculty, Health Communication, Human-Computer Interaction, Media Psychology, Mixed Methods, Multi-level Modeling, Qualitative Methods, Science Communication, Social Listening and Analyses, Structural Equation Modeling, Survey
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Kun Xu, Ph.D.
Director - CJC Research Lab and Media Effects and Technology Lab (METL)
Associate Professor in Emerging Technologies - Department of Media Production, Management, and Technology
Research Areas & Methodologies:AI and Emerging Technology, Computational Methods, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Mixed Methods, Multi-level Modeling, Qualitative Methods, Structural Equation Modeling, Survey, Visual Analyses
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