Please see the college-wide equipment requirements.
All advertising students are required to have a laptop computer.
Laptops must be capable of running the Adobe Creative Cloud suite of software. Students registered for Sight, Sound and Motion (VIC 3001, which is required of all advertising majors) must subscribe to, download, and install the Adobe Creative Cloud suite of software before class begins.
Other courses in the advertising curriculum require Microsoft Office software or equivalent, including spreadsheets and statistics software (e.g., Excel, SPSS), Adobe Creative Cloud suite, and presentation software (e.g., PowerPoint or Keynote).
Media Planning (ADV 4300) requires use of a scientific calculator on quizzes and exams.
Some software is available for free or at a considerable student discount through UF Apps. Please inquire with UF Apps before making software purchases.