Importance of Internships

An internship is an important part of career preparation. Your internship should be used to help you identify a career path in advertising, to gain experience and expertise in what you already like to do, to determine the skill level you need to develop to be successful after graduation, and to build your resume with this advertising experience.

Although an internship is not required for graduation, the Department of Advertising strongly urges students to obtain work experience through at least one or, if possible, two or more internships. Internship credit counts toward the department’s professional-electives requirement and allows sponsoring organizations to comply with federal work policies.

Advanced Internship Versus Traditional

The advertising department offers two internship options for students in the major. Students seeking credit for a traditional internship may consider ADV 4940, the Advertising Internship, while students with a more advanced internship opportunity may consider ADV 4941, the Advanced Advertising Internship.

Students in either internship option must submit a weekly report to account for their internship activities. The Advanced Advertising Internship has an additional requirement of a portfolio piece that is a result of the internship. The specifics on what this piece is varies by internship and will be decided in conjunction with the intern coordinator.

ADV 4941 – Advanced Advertising Internship, when taken for three credit hours and when fulfilling weekly hour minimums for the course, can satisfy the immersion experience requirement of the Persuasive Messaging Track for the B.S. in Advertising. Click here for more information on the Agency Track and the Persuasive Messaging Track.

Internship Information Packet and Application Forms

Students may enroll in either ADV 4940, Advertising Internship option for one credit hour, two credit hours, or three credit hours with 65 hours of service required for each credit hour. One credit hour requires 65 hours of work. Two credit hours require 130 hours of work. Three credit hours require 195 hours of work. Please note that students in the Persuasive Messaging Track who wish to receive internship credit for an immersion experience must take the course for three credit hours. Students must serve on their internships for a minimum of six consecutive weeks working a minimum of three days within each week. Students must plan their weeks around holidays (e.g., Labor Day, Thanksgiving, Spring Break, July 4th, etc.). Internships requiring students to work more than 40 hours a week will not be approved.

In addition, students must work at their internship organization’s office under direct supervision. Internships in which students are assigned territories or allowed to work off-site (e.g., working from the student’s home or apartment with off-site supervision) will not be approved.

For application and further information, download:

ADV 4940 – Advertising Internship

ADV 4941 – Advanced Advertising Internship

Steps for Securing an Internship

To secure and complete an internship, here are the steps you should follow:

    1. Determine if you are qualified to enroll. Prior approval of the advertising internship coordinator is required before starting the internship. Credit will not be awarded for work that a student completes prior to approval of the internship. To be approved, a student must be a junior or senior and majoring in Advertising who has earned a 2.50 or higher overall GPA, earned a 2.50 or higher professional GPA, and completed specialized coursework in advertising appropriate to the internship. At a minimum, the specialized courses include ENC 3254, MAR 3023, ADV 3008, and at least one other course relevant to the internship.
    2. Find a potential internship sponsor. Review the entire internship packet and carefully consider your personal objectives. To identify good matches for your interests, monitor various sources of information on internships within the College, including the career and internships database, email announcements and bulletin boards in Weimer Hall. Students may not receive internship credit working for themselves or another student, a sponsor with whom the student is currently employed (unless the internship duties are completely different from normal duties and in addition to normal work hours), student-run organizations, family, a faculty member, or the same internship sponsor for repeated credit across semesters (unless there is a complete change in the internship duties to be performed).
    3. Contact the sponsors and arrange an interview as soon as possible. Internships are competitive! Be prepared to present yourself in a convincing manner. Present your resume and, if appropriate, a portfolio of your work. You may want to take a copy of these internship requirements to answer questions your sponsor may have (see “Requirements for Sponsoring Organization”). Also, take a copy of the “Letter of Acceptance” and have your sponsor complete it if you are selected.
    4. Determine whether you will pursue credit for ADV 4940, the Advertising Internship, or ADV 4941, the Advanced Advertising Internship. Students in the Persuasive Messaging Track who wish to receive internship credit for an immersion experience must take the Advanced Advertising Internship (ADV 4941).
    5. Complete the ADV 4940 – Advertising Internship Application or the ADV 4941 Advanced Advertising Internship Application, including the letter of acknowledgement certifying that you have read and understood all internship requirements. Deliver the completed form to the Department of Advertising for approval. A completed application packet includes the following original documents: (1) Advertising Internship Application page, must complete all items on the form, (2) Description of Internship Job Duties page, including your signature, (3) Letter of Acknowledgement page, including your signature, (4) Completed Quiz on Internship Policies & Procedures, including your signature, (5) a Letter of Acceptance from your supervisor, on company letterhead and with your supervisor’s signature.
    6. Once your application is approved, the Department of Advertising will notify you of the terms of your internship via email. You must respond, as directed, to that email before you can be added to the course. To avoid a late registration fee, students must be enrolled for an internship before the end of regular registration for the appropriate semester. Typically, this deadline is 5:00 p.m. of the Friday prior to drop/add. The Department of Advertising will not request waiver of late fees on behalf of students who have not submitted their application with sufficient time for approval of the internship and departmental registration of the student.

If you have additional questions about ADV4940 or ADV4941 please contact Dan Windels, Lecturer, Department of Advertising,