Combination Degree

Research and Theory Master's

Our on-campus Research and Theory Master’s program combines big-picture awareness, rooted in theory, with seven specialization tracks. This master’s program is ideal for students wishing to pursue a Ph.D. or research-related, professional career.

Advertising

The Advertising specialization is designed to develop skills for those who wish to pursue a PhD after their master’s degree or those who are interested in careers in advertising or strategic communication research. The program emphasizes theoretical, methodological, statistical, and decision-making skills essential for strategic advertising and integrated communications research.

Approved electives for the combination degree program are listed below, along with when they are offered (SP = spring, SU = summer, F = fall).

ADV 6503—Advertising Creative Strategy and Research SP
MMC 6406—Innovation and Entrepreneurship F
MMC 6660—Mass Comm and Society F, SP
MMC 6936—Communication in Healthcare F
MMC 5465—Communication Leadership F
MMC 5306—International Communication SP
MMC 6135—Data Visualization SP
MMC 6936—eHealth: Digital Comm in Healthcare SP
MMC 6936—Content Marketing SP
MMC 6936—Video for the Web SP
MMC 6936—Visual Storytelling Workshop F

Journalism

The Journalism specialization combines study of the academic literature on the societal role and effects of mass communication in general and journalism in particular with courses designed to improve students’ practice of the journalism craft. This specialization is designed for students interested in all areas of non-broadcast journalism (i.e. newspapers, magazines and online publishing). Those who have an educational and /or professional background in journalism can enhance their understanding of the role of journalism in society, as well as improving reporting and writing skills. However, the program is also well-suited for students with a long-term interest in college-level journalism education, who can pursue the master’s degree as preparation for entry into a doctoral program.

Approved electives for the combination degree program are listed below, along with when they are offered (SP = spring, SU = summer, F = fall).

PUR 6607—PR Management SP
ADV 6503—Advertising Creative Strategy and Research SP
MMC 6406—Innovation and Entrepreneurship F
MMC 6660—Mass Comm and Society F, SP
MMC 6936—Communication in Healthcare F
MMC 5465— Communication Leadership F
MMC 6400—Mass Comm Theory F, SP
MMC 6936—Applied Theory F
MMC 6421—Research Methods in Mass Comm F, SP, SU
MMC 5306—International Communication SP
MMC 6135—Data Visualization SP
MMC 6936—eHealth: Digital Comm in healthcare SP
MMC 6936—Content Marketing SP
MMC 6936—Video for the Web SP
MMC 6936—Race, Sports and Culture SP
MMC 5206—Advanced Law (in lieu of MMC 4200) F
MMC 6936—Visual Storytelling Workshop F

Public Relations

The public relations specialization is a research-based program designed to prepare students for careers and advancement in the industry or for entering doctoral studies. Students learn the conceptual foundations of public relations and develop professional and research competency within the duration of the program.

Approved electives for the combination degree program are listed below, along with when they are offered (SP = spring, SU = summer, F = fall).

PUR 6607—PR Management SP
MMC 6406—Innovation and Entrepreneurship F
MMC 6660—Mass Comm and Society F, SP
MMC 6936—Communication in Healthcare F
MMC 5465— Communication Leadership F
MMC 6135—Data Visualization SP
MMC 6936—eHealth: Digital Comm in Healthcare SP
MMC 6936—Content Marketing SP
MMC 6936—Video for the Web SP
MMC 6936—Race, Sports and Culture SP
MMC 6936—Visual Storytelling Workshop F

Telecommunication

The Telecommunication specialization is designed for students with the following interests:

  • Operation or management of telecommunication outlets (broadcast stations, cable systems, program distributors, etc.) and emerging media
  • Telecommunication regulation and policy
  • Audience research
  • Preparation for an advanced degree

Approved electives for the combination degree program are listed below, along with when they are offered (SP = spring, SU = summer, F = fall).

PUR 6607—PR Management SP
ADV 6503—Advertising Creative Strategy and Research SP
RTV 6508—Audience Analytics F
MMC 5215—Technology Policy SP
MMC 5708—International Communication F
MMC 6406—Innovation and Entrepreneurship F
MMC 6660—Mass Comm and Society F, SP
MMC 6936—Communication in Healthcare F
MMC 5465—Communication Leadership F
MMC 6936–Documentary and Social Change F
MMC 6400—Mass Comm Theory F, SP
MMC 6936—Applied Theory F
MMC 6421—Research Methods in Mass Comm F, SP, SU
MMC 5306—International Communication SP
MMC 6135—Data Visualization SP
MMC 6936—eHealth: Digital Comm in Healthcare SP
MMC 6936—Content Marketing SP
MMC 6936—Video for the Web SP
MMC 6936—Race, Sports and Culture SP
MMC 6936—Visual Storytelling Workshop SP

International/Intercultural Communication

The field of international communication encompasses the study of international journalism (both print and broadcast) and international business and marketing communication. The field of intercultural communication focuses on the interactions between people of different cultures, values and histories. Recipients of the degree find work in U.S. and international media organizations (print, broadcast, and online), multinational corporations, international consulting companies, or the public sector including international agencies and non-governmental organizations, the U.S. State Department, state and local government, and non-profit organizations. Graduates may also elect to continue pursuing higher degrees in graduate or professional schools.

Science/Health Communication

This program is designed to teach scientists and health specialists to communicate effectively via media, and to teach mass media specialists the background science to translate the language of science and health into meaningful and understandable stories for their audiences. These goals are achieved through theoretical writing and applied courses.

Joint JD/MAMC

The faculties of the College of Law and the College of Journalism and Communications have approved a joint degree program culminating in both a Juris Doctor degree, awarded by the College of Law, and a Master of Arts in Mass Communication degree, awarded by the College of Journalism and Communications. Under the joint degree program, a student can obtain both degrees in approximately a year less time than it would take to obtain both degrees if pursued consecutively.

Please visit this page for full course descriptions.