Research and Theory Master’s
Our on-campus Research and Theory Master’s programs are ideal for students wishing to pursue a Ph.D. or research-related, professional career. These thesis-track programs combine big picture awareness with specialization to create some of the most well-rounded and well-regarded academics in the nation.
Customizable Research and Theory (thesis required)
The customizable on-campus thesis option focuses on research and theory in communication, including courses in the areas of advertising; journalism; international and intercultural communication; and media production, management and technology.
Students are required to take courses that focus on research, theory, ethics, and academic writing, leading to a master’s thesis as the capstone. This option is appropriate for students wishing to pursue careers in research or a Ph.D. A project in lieu of thesis option is available for some areas. However, students whose primary goal is a skills-focused media industry career should carefully consider whether the professional master’s concentration is a better fit.
Public Relations (thesis required)
The Public Relations concentration is an on-campus research-based program designed to prepare students for careers and advancement in the industry or for entering doctoral studies. Students learn the conceptual foundations of public relations and develop professional and research competency within the duration of the program. Courses in the public relations specialization focus on conceptual foundations of public relations, including media and society; professional and managerial skills mastery; and research expertise.
Science and Health Communication (thesis required)
The Science and Health Communication concentration is an on-campus program designed to teach scientists and health specialists to communicate effectively via media, and to teach mass media specialists the background science to translate the language of science and health into meaningful and understandable stories for their audiences. These goals are achieved through theoretical writing and applied courses. At least two aspects of the program make it unique among science communication programs nationwide.
First, other existing science communication programs in the U.S. focus on training journalists. UF’s program, however, is open to journalists who want to specialize in covering science and health and also offers theoretical background, and science and health policy training for people planning to work in areas such as public affairs or public information in science and health organizations. It also is relevant for scientists and researchers who need to be able to communicate with the public about their work. Second, the program grounds students in current research in the field should graduates decide to enter a doctoral program.