Qi Zheng

Read Qi Zheng’s hiring announcement and faculty directory page.

Quick Facts

• Specializes in crisis communication, public sector communication and the role of emerging technologies in public relations practice and stakeholder engagement.
• Earned her bachelor’s degree at Xiamen University in Fujian, China, her master’s degree from Peking University and her Ph.D. in Information and Media from Michigan State University.

What classes will you be teaching?

I will be teaching Crisis Communications (PUR 4400C) in Fall 2026. I am excited to see some of you in class!

What is your area of expertise?

My expertise lies in public relations with a focus on crisis communication. I study how organizations navigate crises and conflicts. Several of my ongoing studies explore the role of emerging technologies, including artificial intelligence, in shaping organizational crisis communication. I am also drawn to multi-actor crises, where questions of responsibility attribution become complex.

What do you enjoy doing outside of work? Any hobbies? 

Outside of work, I love drawing, singing, and swimming.

What advice would you give to a student just getting started in your area of expertise?

Think boldly and creatively, test carefully.

What three things don’t we know about you?

• I have a blue parakeet (5 years old). 
• Cooking is the one of the greatest crises I have ever faced. 
• My office is named the “Room of Requirement,” which is the magical space in Harry Potter that transforms into whatever you need it to be.