Evan Kropp and Dustin York Offer Quick Tips to Make Videos Go Viral

Evan Kropp, University of Florida College of Journalism and Communications (UFCJC) executive director of Distance Education, is the co-author of “The Viral Marketing Class You Wish You’d Taken – in 3 Minutes” published on PRDaily.com on June 18.

In the article, Kropp and UFCJC adjunct instructor Dustin York offer an abbreviated version of their course, “The Science of Going Viral,” designed to help busy professionals understand the three best practices for achieving high video viewership.

The first practice is to make content experiential. Challenge the audience to experience and interact with the video and if possible do it collectively with others as a social experience. The second tenet emphasizes that timing is everything and timely posts are exponentially more likely to go viral and take advantage of what’s trending. Finally, they emphasize familiarity, which can breed success and drive virality.

The authors offer other tips for success tips including seek to empower your community, use social listening to find trending internet topics with agile production for quick content creation and build a “character” that people want to watch.

Category: College News
Tagged: Distance Education Dustin York Evan Kropp PRDaily The Science of Going Viral
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