Ann Searight Christiano and Angela Bradbery Author First Textbook on Public Interest Communications Strategies

University of Florida College of Journalism and Communications (UFCJC) Center for Public Interest Communications Director Ann Searight Christiano and Angela Bradbery (UFCJC) Frank Karel Chair in Public Interest Communications, are the authors of a new textbook Public Interest Communications Strategy for Changemakers published on April 30.

This is the first textbook to introduce readers to the field of public interest communications. It takes an evidence-based approach to using strategic communications to drive positive social change.

Each chapter includes accessible, applicable insights, exercises and real-world examples grounded in research and theories from a range of disciplines including social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews.

Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator.

This book is an ideal resource for students studying strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communications specifically. It is designed for those who seek to promote lasting change on issues that benefit the greater good.

Category: Center for Public Interest Communications, College News
Tagged: Angela Bradbery Ann Seawright Christiano Center for Public Interest Communications Frank Karel Chair in Public Interest Communications
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