Research and Insights: A Digital Intervention Promoting Colorectal Cancer Screening for Black Women
Despite efforts to improve colorectal cancer (CRC) screening with a goal of reducing mortality and health outcome disparities, CRC is the third-leading cause of cancer deaths among Black women in the United States.
In the interest of increasing early detection of CRC for Black women, University of Florida College of Journalism and Communications STEM Translational Communication Center scholars and colleagues wanted to explore alternative approaches to communicating screening options. The research team studied participant responses to a virtual health assistant (VHA)-delivered intervention promoting CRC screening with an at-home stool test.
Category: Digest Only
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