Advertising Syllabi
Starting Summer Semester 2026, College of Journalism and Communications syllabi are stored in the UF Syllabus repository.
Fall 2026
ADV 3001 - Advertising Strategy - Santiago Kember - Course #10052
ADV 3001 - Advertising Strategy - Bob Hughes - Course #15772
ADV 3008 - Principles of Advertising - Yuan Sun - Course #10005
ADV 3008 - Principles of Advertising - Kara Page - Course #10006
ADV 3008 - Principles of Advertising - Kara Page - Course #10007
ADV 3403 - Branding - Simona Rivero - Course #19159
ADV 3420 - Health Communication - Yewande Addie - Course #19977
ADV 4323 - Branding and Social Media - Bob Hughes - Course #21098
ADV 4323 - Branding and Social Media - Bob Hughes - Course #21099
ADV 4930 - Special Study in Advertising - Bob Hughes - Course #23555
ADV 4930 - Special Study in Advertising - Bob Hughes - Course #23567
Summer 2026
ADV 3001 - Advertising Strategy - Cynthia Morton Padovano - Course #10019
ADV 3008 - Principles of Advertising - Kara Page - Course #10021
ADV 3008 - Principles of Advertising - Kara Page - Course #10022
ADV 3303 - Cross Media Selling - Tassanee Van Hoover - Course #16898
ADV 3403 - Branding - Bob Hughes - Course #13900
ADV 3403 - Branding - Bob Hughes - Course #14832
ADV 3500 - Digital Insights - Tyrone Stude - Course #13902
ADV 3500 - Digital Insights - Tyrone Stude - Course #14547
ADV 4101 - Copywriting and Visualization - Tyrone Stude - Course #10040
ADV 4101 - Copywriting and Visualization - Mariano German-Coley - Course #10041
ADV 4323 - Branding and Social Media - Bob Hughes - Course #15620
ADV 4323 - Branding and Social Media - Bob Hughes - Course #15621
ADV 4905 - Individual Problems - Lincoln Lu - Course #10043
ADV 4910 - Advertising Undergraduate Research - Huan Chen - Course #15096
ADV 4910 - Advertising Undergraduate Research - Huan Chen - Course #15813
ADV 4910 - Advertising Undergraduate Research - Huan Chen - Course #15814
ADV 4910 - Advertising Undergraduate Research - Huan Chen - Course #17059
ADV 4910 - Advertising Undergraduate Research - Huan Chen - Course #17060
ADV 4910 - Advertising Undergraduate Research - Huan Chen - Course #17061
ADV 4930 - Special Study in Advertising - Bob Hughes - Course #14543
ADV 4930 - Special Study in Advertising - Bob Hughes - Course #17056
ADV 4930 - Special Study in Advertising - Kasey Windels, Kim Fowler - Course #17162
ADV 4930 - Special Study in Advertising - Bridget Grogan - Course #18954
ADV 4940 - Advertising Internship - Daniel Windels - Course #10044
ADV 4940 - Advertising Internship - Daniel Windels - Course #10045
ADV 4940 - Advertising Internship - Daniel Windels - Course #10046
ADV 4940 - Advertising Internship - Daniel Windels - Course #10047
ADV 4940 - Advertising Internship - Daniel Windels - Course #14130
ADV 4940 - Advertising Internship - Daniel Windels - Course #14131
ADV 4941 - Advanced Advertising Internship - Daniel Windels - Course #10048
ADV 4941 - Advanced Advertising Internship - Daniel Windels - Course #14129
COM 2380 - Collaboration With AI for Better Communication - Won Ki Moon - Course #17718
MMC 3203 - Ethics and Problems in Mass Communications - Tiffany Robbert - Course #13041
MMC 3203 - Ethics and Problems in Mass Communications - Hyojin Kim - Course #13474
MMC 3203 - Ethics and Problems in Mass Communications - Daniel Yesenosky - Course #13572
MMC 3203 - Ethics and Problems in Mass Communications - Cheryl Oberlin - Course #17147
Archived Syllabi
Course syllabi for the Spring 2026 and earlier semesters are shown below.
Spring 2026
ADV
ADV 3001 - Advertising Strategy - Hughes (PDF)
ADV 3001 - Advertising Strategy - Gasson (PDF)
ADV 3001 - Advertising Strategy - Wang (PDF)
ADV 3008 - Principles of Advertising - Page (PDF)
ADV 3008 - Principles of Advertising - Liu (PDF)
ADV 3008 - Principles of Advertising - Windels (PDF)
ADV 3008 - Principles of Advertising - Karl (PDF)
ADV 3310 - Digital Media Sales - Van Hoover (PDF)
ADV 3330 - Artificial Intelligence and Advertising - Sun (PDF)
ADV 3403 - Branding - Rivero (PDF)
ADV 3403 - Branding - Windels (PDF)
ADV 3411 - Multicultural Advertising in the U.S. - Kember (PDF)
ADV 3411 - Multicultural Advertising in the U.S. - Rodriguez (PDF)
ADV 3420 - Health Communication - Addie (PDF)
ADV 3500 - Digital Insights - Kim (PDF)
ADV 3500 - Digital Insights - Fernandes (PDF)
ADV 3500 - Digital Insights - Johnson (PDF)
ADV 3920C - Preparing the Pitch - Donskoi (PDF)
ADV 4101 - Copywriting and Visualization - Windels (PDF)
ADV 4101 - Copywriting and Visualization - Kyles (PDF)
ADV 4300 - Media Planning - Moon (PDF)
ADV 4300 - Media Planning - Ham (PDF)
ADV 4300 - Media Planning - Van Valkenburgh (PDF)
ADV 4300 - Media Planning - Huang (PDF)
ADV 4304 - Game Changing Ad Ideas - Segui (PDF)
ADV 4323 - Branding and Social Media - Hughes (PDF)
ADV 4331 - AI-Driven Social Media Insights - Johnson (PDF)
ADV 4404 - Cultural Branding - Windels (PDF)
ADV 4800 - Advertising Campaigns - Kember (PDF)
ADV 4800 - Advertising Campaigns - Bullock (PDF)
ADV 4800 - Advertising Campaigns - Calienes (PDF)
ADV 4930 - Advertising and Digital Brand Storytelling - Hughes (PDF)
ADV 4930 - Agency Essentials - Johnson (PDF)
ADV 4930 - Social and Consumer Psychology - Ivanov (PDF)
ADV 4930 - The Craft of Visual Communications - Calienes (PDF)
ADV 4940 - Advertising Internship - Windels (PDF)
ADV 4941 - Advanced Advertising Internship - Windels (PDF)
ADV 4950 - Portfolio II - Segui (PDF)
COM
COM 2380 - AI-Assisted Media Content Creation for Science/Public Communication - Moon (PDF)
MMC
MMC 3203 - Ethics and Problems in Mass Communications - Mallicoat (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Robbert (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Morgan (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Addie (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Oberlin (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Morton (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Kim (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Mallicoat (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Monteiro (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Morgan (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Yesenosky (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Addie (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Robbert (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Kim (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Morton (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Monteiro (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Oberlin (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Yesenosky (PDF)
Fall 2025
ADV
ADV 3001 - Advertising Strategy - Bullock (PDF)
ADV 3001 - Advertising Strategy - section 116F - Hughes (PDF)
ADV 3001 - Advertising Strategy - Gasson (PDF)
ADV 3001 - Advertising Strategy - section 10054 - Liu (PDF)
ADV 3001 - Advertising Strategy - section 1H32 - Wang (PDF)
ADV 3001 - Advertising Strategy - section 3E48 - Kember (PDF)
ADV 3008 - Principles of Advertising - Sun (PDF)
ADV 3008 - Principles of Advertising - Page (PDF)
ADV 3008 - Principles of Advertising - Karl (PDF)
ADV 3008 - Principles of Advertising - section 21880 - Ham (PDF)
ADV 3303 - Cross Media Selling - Ruiz (PDF)
ADV 3310 - Digital Media Sales - section 23T3 - Van Hoover (PDF)
ADV 3310 - Digital Media Sales - section UF01 - Van Hoover (PDF)
ADV 3330 - Artificial Intelligence and Advertising - Sun (PDF)
ADV 3403 - Branding - Ruiz (PDF)
ADV 3403 - Branding - Windels (PDF)
ADV 3403 - Branding - section 20524 - Rivero (PDF)
ADV 3411 - Multicultural Advertising in the U.S. - Rodriguez (PDF)
ADV 3411 - Multicultural Advertising in the U.S. - section K165 - Kember (PDF)
ADV 3411 - Multicultural Advertising in the U.S. - section UF01 - Miro (PDF)
ADV 3420 - Health Communication - Addie (PDF)
ADV 3500 - Digital Insights - Kim (PDF)
ADV 3500 - Digital Insights - section 6H6C - Johnson (PDF)
ADV 3500 - Digital Insights - Bashir (PDF)
ADV 3500 - Digital Insights - section 0311 - Wang (PDF)
ADV 3500 - Digital Insights - section 1A41 - Chen (PDF)
ADV 3502 - Advertising Sales - section 1B21, UFO1 - R. Padovano (PDF)
ADV 3920C - Preparing Your Pitch - Nolen (PDF)
ADV 3943 - The Agency Immersion - Bullock (PDF)
ADV 3943 - The Agency Onboarding - section 486C - Bullock (PDF)
ADV 4101 - Copywriting and Visualization - Windels (PDF)
ADV 4101 - Copywriting and Visualization - German-Coley (PDF)
ADV 4101 - Copywriting and Visualization - Stude (PDF)
ADV 4101 - Copywriting and Visualization - Windels (PDF)
ADV 4300 - Media Planning - Moon (PDF)
ADV 4300 - Media Planning - section 10070 - Ham (PDF)
ADV 4302 - Great Ideas in Marketplace Communications - section 1B21, UF01 - R. Padovano (PDF)
ADV 4304 - Game Changing Ad Ideas - section 742S - Segui (PDF)
ADV 4323 - Branding and Social Media - section 3H92 - Hughes (PDF)
ADV 4331 - AI-Driven Social Media Insights - Feng (PDF)
ADV 4331 - AI-Driven Social Media Insights - section 873 - Johnson (PDF)
ADV 4400 - International and Cross Cultural Advertising - Bashir (PDF)
ADV 4603 - Account Management - Windels (PDF)
ADV 4710 - Portfolio - German-Coley (PDF)
ADV 4800 - Advertising Campaigns - section 564 - Fernandes (PDF)
ADV 4930 - Ads For Social Good - German-Coley (PDF)
ADV 4930 - Advertising and Digital Brand Storytelling - section 65W7 - Hughes (PDF)
ADV 4930 - Agency Essentials - section 15933 - Johnson (PDF)
ADV 4930 - Influencer Marketing - Goodman (PDF)
ADV 4930 - Introduction to Fashion Advertising - Gudahl (PDF)
ADV 4930 - Performance Advertising in the Digital World - Ruiz (PDF)
ADV 4930 - Professional Creativity - Spiker (PDF)
ADV 4930 - Shopper Marketing - section 346 - Kember (PDF)
ADV 4930 - Social and Consumer Psychology - Ivanov (PDF)
ADV 4930 - Survey Design - Bashir (PDF)
ADV 4930 - The Craft of Visual Communications - section 231 - Calienes (PDF)
ADV 4940 - Advertising Internship - Windels (PDF)
ADV 4941 - Advanced Advertising Internship - Windels (PDF)
ADV 4950 - Advertising Portfolio II - Calienes (PDF)
MMC
MMC 3203 - Ethics and Problems in Mass Communications - Barnas (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Mallicoat (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Barnas (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Mallicoat (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Yesenosky (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - Yesenosky (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 14387 - Robbert (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 14387 - Robbert (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 14392 - Monteiro (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 14392 - Monteiro (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 196E - Addie (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 196E - Addie (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 209H - Morton (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 209H - Morton (PDF)
Spring 2025
ADV
ADV 3001 - Advertising Strategy - section 024B - Bullock (PDF)
ADV 3001 - Advertising Strategy - section 08E1 - Wang (PDF)
ADV 3001 - Advertising Strategy - section 08G1 - Hughes (PDF)
ADV 3001 - Advertising Strategy - section UFO1 - Shelton (PDF)
ADV 3008 - Principles of Advertising - Sun (PDF)
ADV 3008 - Principles of Advertising - Ibrahim (PDF)
ADV 3008 - Principles of Advertising - section 11CC - Page (PDF)
ADV 3008 - Principles of Advertising - section 5632 - Liu (PDF)
ADV 3008 - Principles of Advertising - section UFO1 - Page (PDF)
ADV 3310 - Digital Sales - section 130, UFO1 - Ruiz (PDF)
ADV 3330 - Artificial Intelligence and Advertising - section 5434 - Sun (PDF)
ADV 3403 - Branding - section 10F8 - Windels (PDF)
ADV 3403 - Branding - section UFO1 - Hughes (PDF)
ADV 3411 - Multicultural Advertising in the U.S. - section 164 - Rodriguez (PDF)
ADV 3411 - Multicultural Advertising in the U.S. - section 2K5S - Kember (PDF)
ADV 3420 - Health Communication - section 126 - Lunsford (PDF)
ADV 3500 - Digital Insights - section 136B - Feng (PDF)
ADV 3500 - Digital Insights - section 1C54 - Fernandes (PDF)
ADV 3500 - Digital Insights - section 1C55 - Bashir (PDF)
ADV 3500 - Digital Insights - section 249 - Shelton (PDF)
ADV 3500 - Digital Insights - section 25AB - Bashir (PDF)
ADV 3500 - Digital Insights - section UFO1 - Bashir (PDF)
ADV 3502 - Advertising Sales - section 084A, UFO1 - R. Padovano (PDF)
ADV 4101 - Copywriting and Visualization - section 1H07 - Calienes (PDF)
ADV 4101 - Copywriting and Visualization - section 1H05 - Kyles (PDF)
ADV 4101 - Copywriting and Visualization - section 1H06 - German-Coley (PDF)
ADV 4101 - Copywriting and Visualization - section 1H08 - Stude (PDF)
ADV 4300 - Media Planning - section 828 - Ham (PDF)
ADV 4300 - Media Planning - section 829 - Luo (PDF)
ADV 4302 - Great Ideas in Marketplace Communications - section 09H0, UFO1, 342 - R. Padovano (PDF)
ADV 4304 - Game Changing Ad Ideas - section 05EG - Segui (PDF)
ADV 4323 - Branding and Social Media - section 283A, UFO1 - Hughes (PDF)
ADV 4331 - AI-Driven Social Media Insights - section 2Y5S - Feng (PDF)
ADV 4400 - International and Cross Cultural Advertising - section 352 - Bashir (PDF)
ADV 4400 - International and Cross Cultural Advertising - section UFO1 - Bashir (PDF)
ADV 4404 - Cultural Branding - section 05AD - Windels (PDF)
ADV 4710 - Creative Portfolio - section 722 - German-Coley (PDF)
ADV 4800 - Advertising Campaigns - section 08D8 - Calienes (PDF)
ADV 4800 - Advertising Campaigns - section 1207 - Kember (PDF)
ADV 4800 - Advertising Campaigns - section 1208 - Fernandes (PDF)
ADV 4800 - Advertising Campaigns - section 3416 - Bullock (PDF)
ADV 4801 - Creative Sports Advertising - section 35B2 - Goodman (PDF)
ADV 4930 - Ads for Social Good - section 282B - Segui (PDF)
ADV 4930 - Agency Essentials - L. Johnson (PDF)
ADV 4930 - Health Advertising for Social Good - section 02AD - Addie (PDF)
ADV 4930 - The Craft of Visual Communications - section 231 - Calienes (PDF)
ADV 4940 - Advertising Internship - section 04BH - Windels (PDF)
ADV 4940 - Advertising Internship - section UFO1 - Windels (PDF)
ADV 4941 - Advanced Advertising Internship - section 04B2 - Windels (PDF)
ADV 4941 - Advanced Advertising Internship - section UF02 - Windels (PDF)
ADV 4950 - Portfolio II - section MGC2 - German-Coley (PDF)
ADV 4951 - Portfolio III - section 3MGC - Segui (PDF)
MMC
MMC 3203 - Ethics and Problems in Mass Communications - section 049C - Robbert (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 049C - Robbert (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 15C4 - Blair (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 15C4 - Blair (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 1778 - Monteiro (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 1778 - Monteiro (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 28EE - Kim (PDF)
MMC 3203 - Ethics and Problems in Mass Communications - section 28EE - Kim (PDF)