Artificial intelligence (AI) has been touted by many as the transformational technology of the digital age that one day will power everything. It is being used in practically every industry sector, and the media industry is no exception.

To understand how it is being used and potential challenges that might emerge, University of Florida College of Journalism and Communications Telecommunication Professor Sylvia Chan-Olmsted conducted a thorough review of how AI is being implemented within the media sector.

According to Chan-Olmsted, “As media are now interwoven into consumers’ daily lives and technology bundles, media companies must deliver engaging individual experiences to every consumer in context, in the moment, and all the time. Consequently, human resource commitment is significant in this new reality and the solution is logically the adoption of cognitive technologies.” AI can be used to alleviate the volume of work and make the interaction of media, content, audiences, and operations faster and better. However, the complexity of producing appealing content based on both creativity and data, and integrating AI into the existing media ecosystems, might be challenging.

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Posted: January 9, 2020
Category: Digest Only