Spiro Kiousis, CJC Alum and Ph.D. Student Author Article on Intercandidate Agenda-Building in Florida’s 2018 Midterm Election
Spiro Kiousis, University of Florida College of Journalism and Communications executive associate dean, Phillip Arceneaux, Ph.D. 2019, and doctoral student Osama Albishri are the authors of “How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida’s 2018 Midterm Election” published in the Journal of Political Marketing on Feb. 24.
The authors studied how the electoral campaigns in Florida’s 2018 gubernatorial and Senate races used information subsidies to influence each other’s integrated marketing communications. They probed which campaign and which party had the strongest transfer of issue and stakeholder salience and sentiment in campaign communications across the two races.
According to the authors, “Data suggest minimal intercandidate agenda-building of campaign issues but significantly more directional and reciprocal intercandidate influence of stakeholder salience. Further, the data support the conclusion that the Gillum and DeSantis gubernatorial campaigns engaged in more positively toned self-promotion marketing while, to a lesser degree, the Nelson and Scott Senate campaigns engaged in less positive attack messaging toward each other.”