Jieun Shin Authors Article on Partisan Social Media Consumption
Jieun Shin, University of Florida College of Journalism and Communications Telecommunication assistant professor, is the author of “How Do Partisans Consume News on Social Media? A Comparison of Self-Reports with Digital Trace Measures” published in Social Media + Society on Dec. 18.
Shin examined if social media exacerbates the selective exposure of audience members to content that supports their political views. The study involved partisan selective exposure of a sample of Twitter users by combining survey data with digital trace data.
She found that selectivity bias was present in all types of data, including self-reported media consumption (survey), media following (Twitter), and indirect exposure to media (Twitter).
According to Shin, “The study found some differences between self-reports and digital measures such that the overlaps in media diets between partisan groups were much larger based on the digital trace data than the self-reported data. In addition, the study observed an asymmetric pattern of selective exposure between conservatives and liberals in the digital trace data, but not in the self-reported data. The implications of these findings are discussed with reference to the contemporary news environment, hostile media effects, and normative assumptions of selective exposure.”